Why Tailored Landing Pages Are An Essential Part of Your Social Media Strategy

This blog post was written by:

catherine • May 26, 2015

Landing pages are an essential element of web browsing: every one of us has arrived on a landing page, even without knowing. Clicking on online ads, registering webinars, downloading surveys and white papers all rely on landing pages to move you on your customer journey.

A computer , laptop , tablet , and phone are displaying a landing page.

It’s no surprise therefore that these pages are a de-facto tool for marketers. They convert visitors into customers. You access custom landing pages through a link or a button in an ad or a banner and are built for a specific objective.


Here, we focus on Social media landing– commonly used via call-to-action buttons within paid social advertising. Landing pages need the content and design to converge on the single purpose and must include:
  • A brief description of the offer
  • A call to action
  • A preview of the product or service
  • Links to downloads, registrations, mechanisms for purchasing or other customer engagement

Landing pages shouldn’t be just the homepage of a website— what they do best is help businesses acquire new sales leads.
Why do social media ads need a landing page?

Your Social Media Strategy should always include a landing page to support customer experiences where ads (alone) cannot: they provide context to offers, capture information about customers, and help focus on specific products or promotions.

Increasing conversions on social media ads makes them more effective by overcoming any character limits (like the Twitter 140)and elaborating on the value of the offer. They’re also simple to follow. What could be more direct than “Learn more? Or Read More”? It’s important to be consistent with offers across advertisements and landing pages, even if the offer is segmented into two or three parts.
Users that notice ads while browsing their Facebook News Feed are often distracted by dozens of features, like friends’ updates, photos, birthdays, reminders and event notifications. Taking someone to a dedicated page gets rid of all the noise and helps them focus exclusively the offer.

Landing pages for
 social media ads also increase lead-capture; using ad analytics for businesses, shows users’ locations, gender, and age group. Capturing names, occupations, and email address is a different story and landing pages can do this.

A black, circular icon with radial spokes resembling a virus or clock, with a wedge missing from the right side.

Let’s make your marketing work properly


If your marketing is active but not delivering, something isn’t aligned.


We’ll help you identify what’s wrong and fix it.


Start the conversation:

First Name
Last Name
Email
Phone
Message

We'll be in touch soon. No hard sell, just a focused conversation about where you are and what’s possible.


All responses are handled in line with our Privacy Policy.

Digity Ltd


Tel: 01189 100 456


Venture House, Arlington Square

Bracknell, Berkshire

RG12 1WA


Registered in England and Wales, no. 05657294.