From the Digity Blog

The Benefits of Quality Web Design

  • By Catherine Dove
  • 07 Jul, 2015
First impressions count when it comes to website design. Contrary to the motto, people will definitely judge your book by its cover, so ensure your website is appealing, relevant and engaging. Many potential customers will flick in and out of your website within a couple of seconds if they aren't intrigued or interested. It takes something special to keep your audience inspired and a lot more to persuade them to get in touch or buy your products.

Consistency
Firstly, your website should be consistent with other online media, including Facebook, Twitter and Pinterest. A consistent visual language and tone should be used in each context, on both online and print media such as business cards, posters and brochures. Creating a consistent tone for your business engages your audience and personalises your company, constructing a dialogue between you and your customers. Your tone and visuals should be coherent throughout your business.

Aesthetics
The aesthetic appeal of your website is imperative for engaging the eyes of potential customers. Movement such as sliders and pop-ups maintain the audience’s interest, whilst creating a direction for the audience to follow. For example, a pop-up as you enter the page for a restaurant one afternoon might guide you to the dinner menu, intriguing the customer’s taste buds, encouraging them to take their spouse for dinner that evening. However, do not overload your audience with movement and visuals. Confusing navigation and obscured call to action will deter your potential customer. Clear pathways for the audience to discover who you are, what you do and how they can contact you are vital.
Recognition

 Particularly engaging, noteworthy and original website designs can be submitted to CSS Galleries to be showcased to a huge range of audience. This brings in extra traffic, potential customers and also adds to your authority through being discussed across the web and showcased as a professional website. Feedback can also be obtained from CSS Galleries, as well as being a great way to find inspiration for your own website.
Ensure your website is clearly accessible on all browsers, particularly Firefox, Opera, Safari, Torch and Chrome. Professional web designers like us will make sure your website is clearly viewable on major web browsers, maintaining your attractive, functional and professional appearance.

Evolution
Be ready for a facelift every few years. With a professionally designed website it is easy to update and keep your website fresh for a prolonged period of time, compared to an amateur website. Search engines will also rank you more favourably, as they like sites that are constantly being updated with new content. However, every few years technology and design trends change drastically, and you NEED to stay on top of the latest developments. With a professional and quality website you will rarely need a complete revamp; aesthetic tweaks and changes to functionality will keep you website looking up-to-date and trendy.

Analytics & Insight
It is important to keep track of whether your website is attracting customers and how. By enabling services such as Google analytics (free to set-up) or other web-tracking statistics, you can see what is effective on your website, and what needs updating.

Responsive
Our multi-screen professional websites contain high-powered, built-in features which are designed to meet the needs of your business and customers. Whether they are using a laptop or mobile phone, we’ll ensure their experience is positive and they are inspired by what they see.

For more information about how quality web design can help your business, give us a call on 01189 100 012 or email info@digity.co.uk.
JOIN OUR MAILING LIST

RECENT POSTS

Digity Blog

By Alix Davis 20 Nov, 2017
Alamo Blinds , a local showroom of blinds, shutters, curtains and outdoor living, came to us a couple of years ago for a new brand and website for their business after they left the franchise they were in. At the time, we supplied them with a distinctive look and cohesive website which served all of their needs. Now we have been working together to update both the brand and website to give it a more contemporary and established look to go with their successful business.

The Logo

The previous Alamo Blinds logo (pictured below left) was a flowing typeface with a sans serif slogan font. It was friendly, approachable and tidy, but the client felt that he wanted it to be updated to something that can be more clearly read on their vans when they are driving around. The new logo (below right) uses a typeface with more distinct shapes to the letters, making it easier to decipher from further distances. We have kept a friendly and approachable aspect to it in the slogan font, which overall means you keep the same feeling from the old logo, but with added readability and modernity.
By Catherine Dove 01 Nov, 2017

What better way to sell gorgeous products than on a beautiful, sleek and modern website?  

Home by Rachel  provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.

With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.

By Catherine Dove 31 Oct, 2017

At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.

This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.

Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!

Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.

More Posts
Share by: