It’s the beginning of December and it feels finally acceptable to start openly celebrating Christmas (it has been limited to listening to Michael Bublé in the car for the past three weeks). So, what better time for a round-up of the best Christmas adverts of the year?
As their first ever Christmas advert, Heathrow has really knocked this one out of the park with their tale of bears coming home. Proving Christmas adverts don’t need to be big budget productions to be a hit, this heart-warming story is subtle and simple but truly encompasses what Christmas is all about. From a branding point of view, being tear-jerking enough to make people want to go home and visit their family can only do positive things for business.
As winner of probably the cutest advert this year, Aldi’s offering features Kevin the Carrot and his quest to meet Santa. The story itself may not be relatable or overly heart-warming, but it's told in the style of a rhyming children’s book so this light-hearted festive advert certainly captures the spirit of Christmas and shows off some tasty looking treats.
Sainsbury’s have gone for an animated musical advert this Christmas centring around Dave, a hard working father trying to give his family the greatest gifts. After amusing train delays and chaos in the factory, Dave decides the greatest gift he can give is his time. As much as they can be highly commended for supporting the Great Ormond Street Hospital with merchandise linked to the advert, it does feel slightly hypocritical of Sainsbury's to be promoting time as the greatest gift but still opening their doors and making staff work on Boxing Day. The advert itself is lovely and very catchy, however; its mixed message from the brand does dampen the impact a little.
The John Lewis advert is always the most anticipated one of the year and, although this one isn’t quite up there with Monty the Penguin and The Bear and the Hare, it is still quintessentially John Lewis. Buster the Boxer may not have filled me with Christmas spirit and I may be slightly biased as nothing will ever beat the 2011 ‘ The Long Wait ’, however; they have certainly managed to get social media involved through #BusterTheBoxer and have even sparked many home videos of jumping Boxers. It may not be my personal favourite, but they have certainly got people talking, and I have no doubt sales of toy Busters will skyrocket. Other businesses have also jumped on the Buster bandwagon including the Robert Dyas ‘ Not on my trampoline ’ alternative advert.
For me, the M&S advert is truly what Christmas is all about and I love that it creates Mrs Claus as an icon. As well as keeping the Christmas magic truly alive, it targets the typical M&S audience to a T. They have created a fully integrated campaign including a tailored landing page and shopping page for all things Mrs Claus, making it quick and simple to order products shown in the advert.
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.