We know that most people just don’t have the time in the day to go through hundreds of emails. The overload of emails mean that most go unread or straight into the virtual bin, so how do you make your email stand out of the crowd and seem relevant and interesting?
The subject line is the only thing that will make your email unique, intriguing and worth reading. Here are a few tactics to create a subject line with impact that won’t get ignored:
1/ Short and Sweet
How fast do you scroll through your inbox? Pretty fast right? A subject line needs to be short and concise to make any kind of impact on the recipient. 50 characters should be a definite maximum for your subject line, so if you are struggling to shorten it, think about what words are not essential to get the message across.
2/ Grab attention
It may be easier said than done, but you’ve got to hook your audience with the language of the subject line. Asking a question or starting the subject line with ‘how to…’ are generally two foolproof ways to create a solid open rate. Don’t be afraid to use humour and puns; your subject line becomes catchier and more memorable in case they would like to look back and find the email again.
3/ DON’T USE ALL CAPS OR OVERUSE EXCLAMATION MARKS!!!
Capital letters give the impression that you are yelling, and nobody likes to be yelled at. Although the email is more likely to be noticed, the likelihood of someone opening it is very slight. One exclamation mark is fine if it matches an exciting and dramatic subject line, however multiple can be conveyed as amateurish. These kinds of subject line also comes across as very spammy.
Instead of trying to catch attention through capitals, try using personalisation to catch the recipients eye. This makes the reader feel more targeted and individualised , not just part of a mass email campaign. However, you may have a lot of information about each recipient, but don’t go too over the top with the personalisation as this can come across a bit creepy. Even if you don’t use specific names, using words such as ‘you’ and ‘your’ give an impression that you are addressing the recipient directly.
Location personalisation can also be very effective. Grouping your recipients into area locations and adapting each subject line to be more relevant to each group is a great marketing technique.
5/ Build Trust
Don’t advertise something in the subject line (just because it sounds amazing) and not follow through inside the email. It is great to tell your reader what great offer or information is within the email, but do not tell false promises. Although you may get a good open rate, your audience will soon learn not to trust your emails.
So, try going through your inbox/ spam folder and explore which subject lines catch your attention. Are they specific to you, your location or hobbies? Or do they make you laugh? What makes them attractive? Think about this when you begin creating your own email campaign and subject line. In their inbox, people do judge a book by its cover, so make sure yours is intriguing, attractive and full of impact.
At Digity we have the experience and expertise to ensure that your email campaigns are successful, and ensure that the great content you want to promote doesn’t get wasted. Improve your open and click-through rates by calling us on 01189 100 012 or drop us an email at firstname.lastname@example.org.
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.