From the Digity Blog

7 Ways to Improve Mobile Conversion

  • By Catherine Dove
  • 04 Feb, 2016

E-commerce traffic is shifting and Forrester projects that trade sales on smartphones and mobile devices will total $115bn in 2015 and $252bn in the US by 2020. On the other hand, the increasing traffic on mobile devices is not being reflected by the actual sales; almost half of the traffic comes from mobile devices, whereas only 28% of sales come from mobile devices.

The huge shift to traffic on mobile means that businesses need to adapt their websites to be as user friendly on smaller devices as they are on the big screen. To improve your mobile conversion rate, your creative and user experience design teams, content marketing teams and optimisation experts must collaborate, to create a mobile user experience that can boost mobile conversion.

So how can you boost mobile conversion in your business?

1/ Mobile Optimised

For starters, you need a site that is responsive. This means it adapts its shape and proportions to become more user-friendly and attractive, depending on the size of the device screen. If your website is not responsive, you are behind the times and your business will almost definitely be suffering from it. Contact us for information and quotes.

2/ Speed

Excessive links instigate extra fiction, the navigation a longer process and the links slower to load. It should take no more than 2 clicks to reach anywhere on your site. Make sure the search bar is easily accessible from every page, and that the menu bar is comprehensive and easy to understand. Have a click-to-call button on the permanent header, as this is essential to the spontaneous appeal of potential customers.

3/ Engage

The home screen should engage the audience immediately, using sliders, impact images, videos or even contests and competitions. However the smaller screen size means that your site can look cramped and disorganised compared to the website equivalent. Although each visual should have a big impact on the consumer, choose carefully and modestly; less is more on mobile websites. To create a great visual experience for mobile users does not mean you need to sacrifice mobile performance. Avoid bunches of text on the home screen as this gives a crammed and overwhelming feeling to the page.

4/ Detail

Buying online itself can be difficult, as customers are unable to touch the product or discuss options with a salesperson. Due to the smaller screen size, buying products becomes even more difficult on mobile devices, as the images are smaller and less detailed. Therefore your zoom capabilities should be high-quality and easy to use through an intuitive touch motion, allowing the customer to view details and alternate angles. A short video is a great way to describe the product or services being offered, as research shows that conversion for customers that watch these videos increases by as much as 200%.

 

5/ Encourage Sharing

Your mobile optimised site should facilitate sharing, hash-tagging and pinning any of your visual content on social media, as well as sharing any purchases your customers may have made. Place social sharing buttons strategically so that the action is naturally part of a good user experience. This will encourage grateful customers to share their experience with friends, driving more traffic (and sales!) to your website.

6/ Offers

Often, customers are browsing and ‘window shopping’ on mobile sites; they are looking to be persuaded. So ensure you catch their interest with offers and coupons, specific to mobile users. This is particularly important for restaurants, as customers often look for reduction coupons as they are searching town for somewhere to eat. For instance, mobile sites that were specifically designed to gather users’ data in exchange for a coupon had a 55% conversion rate.


7/ Use the benefits of mobile devices!

There are so many benefits to mobile sites, if you do it right. Social media is more prominent on mobile, so always use this to your advantage. The GPS that is built into smartphones has huge advantages, for instance, using it to estimate shipping costs or delivery times. Nearest store or product locators are also great ways to capitalise on the preference for local mobile searches.

The potential of device-optimised dynamic media technology is huge, and will only be increasing in the next few years. In order to keep up with your competitors, you need to utilise your responsive website and ensure your mobile conversion is constantly improving.


If your website is mobile optimised but not returning your investment, try reviewing the website’s visuals, speed and structure, and use this blog to identify areas of improvement.

We'd love to help so get in touch to discuss the opportunities:  01189 100 012 or email info@digity.co.uk .

JOIN OUR MAILING LIST

RECENT POSTS

Digity Blog

By Chris Lunn 18 Aug, 2017
GDPR is coming next May and it's been eye-opening for me to see just how much there is to consider to ensure you're fully compliant.

I've heard lots of comments about the fact that companies 'should be already doing all of this' and whilst I agree, the simply truth is, I can't think of many that actually are in full.  There's also quite a lot naivety about Brexit and the impact but the fact is, this is 100% happening.

We're getting close to appointing our official partner to help support clients so if you answer no to one or more of the below questions, get in touch and we'll let you know how we can help.

  1. Do you have a data protection policy?

  2. Does your team get regular data protection training?

  3. Is data protection covered in your company handbook?

  4. Regarding data storage, do you have an up-to-date document which outlines where the data is stored?

  5. Are all files (Excel/Word etc) which have contact data within them encrypted and protected?

  6. Are your personnel contracts compliant with GDPR?

  7. Do you have a documented process for handling subject access requests?

  8. Do you know exactly where your data is stored via 3rd party systems or applications i.e. MailChimp, Accounting System, CRM system etc?

  9. Regarding the systems you may be using which hold contact details, do you know if they are GDPR compliant?

  10. Do you have a clear audit trail for how people joined your mailing list?

  11. Do you have a clear unsubscribe mechanism on your marketing email communications?

  12. Do you have a documented process for how to handle a data protection breach?

  13. Is your office secured effectively to avoid anyone entering and stealing devices with data on them?

  14. Are your mobile phone and tablets secured effectively?

  15. Can you deactivate your mobile/tablet devices remotely to avoid data breaches?

  16. Do you have a data retention policy detailing how you will store data on an individual, how long for and what you'll do when you no longer need those details?

  17. Do you have a privacy statement and terms of use on your website?

  18. Do you have an up-to-date cookie policy on your website detailing what information you will be storing and for what purpose?

This list is the tip of the iceberg but if you've answered 'no' or 'not sure' to any of the questions above, we'd recommend getting in-touch to find out more about how we can help.  We have different specialist consultants to ensure you can soon answer 'yes' to all of the above questions & more which will come your way.  As the deadline closes in, demand will rise for these services so don't wait until the new year, get in-touch today.

Contact us to find out more about GDPR.
By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

More Posts
Share by: