With consumers more readily recognising a logo than a word, good design is imperative. Your page on Facebook has become your ad in the newspaper while your website is the modern shop window. Your future customers don’t just see your quality work and call you, instead they need to be reassured that you’re the best (and are able to compare with your competitors in just seconds). Investment in design is essential for those of us who go beyond competing on price and offer an enhanced business to consumer relationship.To make your brand stand out, your website should follow a certain set of rules that you most likely already know, but even a small error in design could cost you a new customer as they venture away from your site. Your menus should be concise and clear and you should have an easily located contact button. Creating fluidity between paragraphs and pages is as simple as using complementary colours and fonts while your logo and tone of voice should be present throughout. Perhaps most crucially, your website should be responsive and function across all devices as more and more users are sticking to their smartphones and tablets.
Updating content across your website and social media is imperative for remaining relevant in your market. However, sometimes just content isn’t enough. With design constantly evolving, even the smallest tweaks to your website can inspire your current and future customers to get in touch.
But, be sure you don’t miss the opportunity to advertise offline. Your brand should be consistent across all mediums whether that’s your website, a billboard, a brochure, or your business card. Ensuring everything from your logo to your imagery or your copy to your layout are symmetrical to your website is important as each interaction with your potential customers is a sales opportunity.
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.