If you are an avid reader of our blog I am sure you’ll know that there are many benefits of responsive website design, from improved SEO to future scalability, so we ensure that all of our new websites are responsive. For e-commerce in particular there is really no question, having a responsive site is key to driving sales.
As 55% of all time spent on retail sites is done using a mobile device, it seems incomprehensible to have a site that has limited usability on mobiles. If a potential customer wants to browse your shop on-the-go, they want the site to be really easy to use. If it is too slow to load, or the layout isn’t user friendly they will find a different site that works.
So, why not just build a separate mobile website? Well, there are a few of reasons why this isn’t always the best option.
Firstly, as technologies have improved, making a site responsive isn’t much more expensive than building a site just for mobile or desktop. And to keep up with the point’s below, it’ll be cheaper to build an all-in-one responsive site.
Also, what about tablet users? Responsive sites work well, and look beautiful, on all screen sizes, so you don’t need to worry about the devices your customers are using. If you create separate sites you will need to create a range to suit as many devices as possible, or you will risk some users losing out on the appearance or functionality of your site.
Finally, and in my opinion, most importantly; consistency. As the fear of actually entering bank details on a mobile device is still present, an emerging trend is consumers browsing on a mobile, saving the products they want, and ultimately purchasing on a laptop/desktop. This means that there must be consistency in the sites between the devices. Users want to find the same thing in exactly the same place on their desktop as their mobile. Building separate sites makes this harder to do, but it’s automatic on a responsive site.
I hope this makes you think about your current website design , and if you have any questions don’t hesitate to get in touch for an informal chat on 01189 100 012 or drop us an email to email@example.com .
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.