From the Digity Blog

The Importance of Responsive Design for E-commerce

  • By Gemma Warner
  • 02 May, 2016

If you are an avid reader of our blog I am sure you’ll know that there are many benefits of responsive website design, from improved SEO to future scalability, so we ensure that all of our new websites are responsive. For e-commerce in particular there is really no question, having a responsive site is key to driving sales.

As 55% of all time spent on retail sites is done using a mobile device, it seems incomprehensible to have a site that has limited usability on mobiles. If a potential customer wants to browse your shop on-the-go, they want the site to be really easy to use. If it is too slow to load, or the layout isn’t user friendly they will find a different site that works.

So, why not just build a separate mobile website? Well, there are a few of reasons why this isn’t always the best option.

Firstly, as technologies have improved, making a site responsive isn’t much more expensive than building a site just for mobile or desktop. And to keep up with the point’s below, it’ll be cheaper to build an all-in-one responsive site.

Also, what about tablet users? Responsive sites work well, and look beautiful, on all screen sizes, so you don’t need to worry about the devices your customers are using. If you create separate sites you will need to create a range to suit as many devices as possible, or you will risk some users losing out on the appearance or functionality of your site.

Finally, and in my opinion, most importantly; consistency. As the fear of actually entering bank details on a mobile device is still present, an emerging trend is consumers browsing on a mobile, saving the products they want, and ultimately purchasing on a laptop/desktop. This means that there must be consistency in the sites between the devices. Users want to find the same thing in exactly the same place on their desktop as their mobile. Building separate sites makes this harder to do, but it’s automatic on a responsive site.

I hope this makes you think about your current website design , and if you have any questions don’t hesitate to get in touch for an informal chat on 01189 100 012 or drop us an email to .



Digity Blog

By Chris Lunn 18 Aug, 2017
GDPR is coming next May and it's been eye-opening for me to see just how much there is to consider to ensure you're fully compliant.

I've heard lots of comments about the fact that companies 'should be already doing all of this' and whilst I agree, the simply truth is, I can't think of many that actually are in full.  There's also quite a lot naivety about Brexit and the impact but the fact is, this is 100% happening.

We're getting close to appointing our official partner to help support clients so if you answer no to one or more of the below questions, get in touch and we'll let you know how we can help.

  1. Do you have a data protection policy?

  2. Does your team get regular data protection training?

  3. Is data protection covered in your company handbook?

  4. Regarding data storage, do you have an up-to-date document which outlines where the data is stored?

  5. Are all files (Excel/Word etc) which have contact data within them encrypted and protected?

  6. Are your personnel contracts compliant with GDPR?

  7. Do you have a documented process for handling subject access requests?

  8. Do you know exactly where your data is stored via 3rd party systems or applications i.e. MailChimp, Accounting System, CRM system etc?

  9. Regarding the systems you may be using which hold contact details, do you know if they are GDPR compliant?

  10. Do you have a clear audit trail for how people joined your mailing list?

  11. Do you have a clear unsubscribe mechanism on your marketing email communications?

  12. Do you have a documented process for how to handle a data protection breach?

  13. Is your office secured effectively to avoid anyone entering and stealing devices with data on them?

  14. Are your mobile phone and tablets secured effectively?

  15. Can you deactivate your mobile/tablet devices remotely to avoid data breaches?

  16. Do you have a data retention policy detailing how you will store data on an individual, how long for and what you'll do when you no longer need those details?

  17. Do you have a privacy statement and terms of use on your website?

  18. Do you have an up-to-date cookie policy on your website detailing what information you will be storing and for what purpose?

This list is the tip of the iceberg but if you've answered 'no' or 'not sure' to any of the questions above, we'd recommend getting in-touch to find out more about how we can help.  We have different specialist consultants to ensure you can soon answer 'yes' to all of the above questions & more which will come your way.  As the deadline closes in, demand will rise for these services so don't wait until the new year, get in-touch today.

Contact us to find out more about GDPR.
By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

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