From the Digity Blog

What Your Competitors Know About Cyber Monday

  • By Ashley Timms
  • 21 Nov, 2016

To say Cyber Monday is popular is an understatement. Last year, Currys were selling 30 TVs a minute . Throughout the UK, online shoppers spent a whopping £968m, a whole £248m more than in 2014. Clearly, Cyber Monday isn’t just another trading day. Instead, it’s a day where your company could be profiting while your customers remain at the office or in their homes.

Maximising Your Online Shop

The keyword for this sale-inducing holiday is “cyber.” With everything online, your customers and target market are going to be looking online for updates and information. By updating your social media pages with information such as new deals, how much stock is left, or even your updated and expedited shipping rates, they’ll be more likely to visit your online shop. A great way to create buzz and gain attention for your company is to offer a new sale or incentive every hour. This will have buyers tuning in all day with anticipation to see what else is coming.

Cyber Monday is also a great day to reveal new products. In addition to sales, your target market will be looking for ideas for their holiday shopping. By advertising something new, you’ll be there to be found right when potential customers are looking.

Offline Sales and Opportunities

Even if you don’t sell services or products online, you can still participate in Cyber Monday. You can create deals or incentives to draw in attention and opportunities. Some ideas include discounts for future services if booked on Cyber Monday or even gift cards for future purchases. A reminder of gifts is always good for your market to hear as it may be the perfect gift that they hadn’t thought of before.

Social media can be used to gain attraction and drive traffic to your website where you can offer those incentives. You can also use social media to get your market to focus on your brand. By creating a contest, in lieu of a Cyber Monday sale, participants can provide you with their details to win a prize. With all of the entries, you will have a fresh list to target for your holiday marketing.

Preparation is Key

Of course, the only way to build up the anticipation for your Cyber Monday deals is to start early. By teasing your followers on social media and your clients in the real world with potential deals, they’ll be waiting eagerly by the time Cyber Monday rolls around. Preparation for this includes both online and offline advertising as well as landing pages for your website or dedicated pages for your new products.

Just make sure you aren’t advertising too early. If you pump out too much stimulation about your deals, your audience will become inundated and then tune you out when it’s time to sell. Keep things simple and exciting and start ramping up about a week before the big day.

Where Did it All Start?

The largest shopping season of the year is based on the occurrence of Thanksgiving, the American holiday. In America, the holiday season isn’t considered to have begun until after Thanksgiving which falls on the last Thursday of November each year. Most people take the next day off from work to have a long weekend. Shops around the country noticed the trend and lowered their prices to coax eager shoppers in to kick off the holiday season. Known as Black Friday , the sales, specials, and discounts actually extend throughout the weekend.

But, the deals don’t stop there. Also making its way across the pond in 2010 is Cyber Monday, a day filled with lowered prices and sales exclusively available online. This started with electronics and devices going on sale but other vendors have joined in to make it an extremely profitable day.

Here at Digity, we have the tools to help you succeed on this big business days. Get in touch with us to see how we can drive opportunities to accelerate your sales.



Digity Blog

By Chris Lunn 18 Aug, 2017
GDPR is coming next May and it's been eye-opening for me to see just how much there is to consider to ensure you're fully compliant.

I've heard lots of comments about the fact that companies 'should be already doing all of this' and whilst I agree, the simply truth is, I can't think of many that actually are in full.  There's also quite a lot naivety about Brexit and the impact but the fact is, this is 100% happening.

We're getting close to appointing our official partner to help support clients so if you answer no to one or more of the below questions, get in touch and we'll let you know how we can help.

  1. Do you have a data protection policy?

  2. Does your team get regular data protection training?

  3. Is data protection covered in your company handbook?

  4. Regarding data storage, do you have an up-to-date document which outlines where the data is stored?

  5. Are all files (Excel/Word etc) which have contact data within them encrypted and protected?

  6. Are your personnel contracts compliant with GDPR?

  7. Do you have a documented process for handling subject access requests?

  8. Do you know exactly where your data is stored via 3rd party systems or applications i.e. MailChimp, Accounting System, CRM system etc?

  9. Regarding the systems you may be using which hold contact details, do you know if they are GDPR compliant?

  10. Do you have a clear audit trail for how people joined your mailing list?

  11. Do you have a clear unsubscribe mechanism on your marketing email communications?

  12. Do you have a documented process for how to handle a data protection breach?

  13. Is your office secured effectively to avoid anyone entering and stealing devices with data on them?

  14. Are your mobile phone and tablets secured effectively?

  15. Can you deactivate your mobile/tablet devices remotely to avoid data breaches?

  16. Do you have a data retention policy detailing how you will store data on an individual, how long for and what you'll do when you no longer need those details?

  17. Do you have a privacy statement and terms of use on your website?

  18. Do you have an up-to-date cookie policy on your website detailing what information you will be storing and for what purpose?

This list is the tip of the iceberg but if you've answered 'no' or 'not sure' to any of the questions above, we'd recommend getting in-touch to find out more about how we can help.  We have different specialist consultants to ensure you can soon answer 'yes' to all of the above questions & more which will come your way.  As the deadline closes in, demand will rise for these services so don't wait until the new year, get in-touch today.

Contact us to find out more about GDPR.
By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

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