What Your Competitors Know About Cyber Monday

  • By Ashley Timms
  • 21 Nov, 2016

To say Cyber Monday is popular is an understatement. Last year, Currys were selling 30 TVs a minute . Throughout the UK, online shoppers spent a whopping £968m, a whole £248m more than in 2014. Clearly, Cyber Monday isn’t just another trading day. Instead, it’s a day where your company could be profiting while your customers remain at the office or in their homes.

Maximising Your Online Shop

The keyword for this sale-inducing holiday is “cyber.” With everything online, your customers and target market are going to be looking online for updates and information. By updating your social media pages with information such as new deals, how much stock is left, or even your updated and expedited shipping rates, they’ll be more likely to visit your online shop. A great way to create buzz and gain attention for your company is to offer a new sale or incentive every hour. This will have buyers tuning in all day with anticipation to see what else is coming.

Cyber Monday is also a great day to reveal new products. In addition to sales, your target market will be looking for ideas for their holiday shopping. By advertising something new, you’ll be there to be found right when potential customers are looking.

Offline Sales and Opportunities

Even if you don’t sell services or products online, you can still participate in Cyber Monday. You can create deals or incentives to draw in attention and opportunities. Some ideas include discounts for future services if booked on Cyber Monday or even gift cards for future purchases. A reminder of gifts is always good for your market to hear as it may be the perfect gift that they hadn’t thought of before.

Social media can be used to gain attraction and drive traffic to your website where you can offer those incentives. You can also use social media to get your market to focus on your brand. By creating a contest, in lieu of a Cyber Monday sale, participants can provide you with their details to win a prize. With all of the entries, you will have a fresh list to target for your holiday marketing.

Preparation is Key

Of course, the only way to build up the anticipation for your Cyber Monday deals is to start early. By teasing your followers on social media and your clients in the real world with potential deals, they’ll be waiting eagerly by the time Cyber Monday rolls around. Preparation for this includes both online and offline advertising as well as landing pages for your website or dedicated pages for your new products.

Just make sure you aren’t advertising too early. If you pump out too much stimulation about your deals, your audience will become inundated and then tune you out when it’s time to sell. Keep things simple and exciting and start ramping up about a week before the big day.

Where Did it All Start?

The largest shopping season of the year is based on the occurrence of Thanksgiving, the American holiday. In America, the holiday season isn’t considered to have begun until after Thanksgiving which falls on the last Thursday of November each year. Most people take the next day off from work to have a long weekend. Shops around the country noticed the trend and lowered their prices to coax eager shoppers in to kick off the holiday season. Known as Black Friday , the sales, specials, and discounts actually extend throughout the weekend.

But, the deals don’t stop there. Also making its way across the pond in 2010 is Cyber Monday, a day filled with lowered prices and sales exclusively available online. This started with electronics and devices going on sale but other vendors have joined in to make it an extremely profitable day.

Here at Digity, we have the tools to help you succeed on this big business days. Get in touch with us to see how we can drive opportunities to accelerate your sales.

Recent posts

Digity Blog

By Ellie McDaniel 12 Apr, 2017
We are proud to announce the launch of our new website for Lulu Lush , and we hope you like it as much as we do! 

Lulu Lush is a remodelled ice cream van dishing up cocktails everywhere from intimate parties to festival-scale events as well as offering a party planning service. The brief was simple; create a website that captures the essence of Lulu - a fun loving party girl with a 40's pin-up influence. It was important for us to maintain the strong brand-focused visuals throughout the website and ensure ease of use for visitors.

We are delighted with the website, and would love to hear your thoughts. 
By Catherine Dove 06 Apr, 2017

Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover.  However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?

Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:

1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised. 

By Catherine Dove 28 Mar, 2017

On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.

As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!

By Chris Lunn 21 Mar, 2017

Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.

This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.

  • Market conditions and how to use them
  • What you may need to consider to put your growth aspirations into action
  • Strategies and solutions to the common issues experienced
  • Tips to help you finance the growth strategy that could work for your company
  • Insight and inspiration from real business stories

The event takes place:

Wed:29th March 2017
Burnham Park Hall, Burnham, SL1 7HR

You can book online here .
By Ashley Timms 20 Mar, 2017

Last month, we covered the best ways to get more followers for your brand's Instagram account .

This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.

More Posts
Share by: