Regardless of your industry or business, Father’s Day is a great opportunity to grow your client or customer base, stimulate sales and boost your profits. With Father’s Day fast approaching (Jun 18th), you need to start taking advantage of this great gift-giving holiday with effective and innovative marketing techniques!Through creating a great Father’s Day campaign that consistently goes across all of your online marketing platforms, you can be sure to boost exposure and drive conversions for your brand. Here are our tips to make the most of it.

1/ Promote relevant products/ servicesFocus on products or services that can be marketed as Father’s Day presents, and create discounts and offers targeting either a younger audience buying their fathers gifts or more expensive offers targeting spouses. Think about the whole spectrum of father ‘attributes’, from sporty dads, techy dads and adventure dads to pampered dads, hungry dads and embarrassing dad-dancing dads.
2/ Optimise seasonal landing pages Your website should be your business shop window, so you should be showing off the hot products or services of the season right at the front! Create a new landing page for the duration of the holiday that reminds customers of the upcoming holiday and highlights your Father’s Day discounts. It is essential nowadays that your website is optimised for mobile and tablet, particularly for gift-giving holidays, as many of your customers will be browsing for last-minute presents on the go.

3/ Make a difference with email Blasting out an email to your mailing list about your amazing Father’s Day offers will have a huge effect on your sales. Highlight certain products and even offer a ‘personal’ discount code to encourage customers to click through to your site and purchase services or products. Personalised emails have a 5.7% increased open-rate compared to non-personalised emails, so make the recipient feel special to create a real customer-business relationship. 4/ Get slick on social media With promotions all ready to go, you need to make sure that people see them through as many online platforms as possible, and this includes your Facebook, Twitter and LinkedIn pages. Create graphics that advertise your Father’s Day promotions and encourage people to like and share this content. If you have discount codes, promote these on social media through eye-catching graphics and make sure to link through to your seasonal landing page to create even more conversions.Even with only a couple of days to go, it’s not too late. Think about how many last minute gifts you’ve bought - these are the people you’ll be targeting! There are so many upcoming holidays and annual events that you can utilise and take advantage of in your marketing strategy, so don’t miss out on these business opportunities - let us help!
If you feel your business could benefit from being more organised and making the most of key events and seasonal opportunities, get in touch: 01189 100 012 or drop us an email at info@digity.co.uk. Our managed marketing packages are ideal for saving you time and focusing efforts in the right areas at the right times.