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5 Ways To Boost Your Company Social Media

Whether you love social media or not, the opportunity to reach and inspire people every day is huge. We work with a growing number of clients to help them come up with fresh ideas for content and keep their accounts current but there's nothing like getting the leaders of those organisations involved to make a huge difference.If you own or manage a company, here are 5 key ways that you can help significantly improve the returns you generate from social media.
1. You Need To Show You Care Going back to my first point, whether you love it or not, you need to value it. If your employees see that you don't get it and don't care what happens on it, why should they? When people of influence take notice (even if they don't directly participate) it's amazing what impact that has on teams.

If you're wondering why you should care, check out this short video called SocialNomics - it will blow your mind:

So follow your own social media accounts and make an effort to keep an eye on what's being said by your company and get a handle on what's being said about it. Look at what's happening and make recommendations based on what you see. If you're unsure, ask and if you don't want to ask your team, ask us for an opinion.
2 - Monitor your competitors It is important to monitor your competitors on social media for 2 key reasons. Firstly, it will give you an interesting insight into what they are focusing on to talk about and possibly some insights in to their company as well which you'd previously be oblivious to. Secondly, it’s pretty much guaranteed to give you lots of new ideas. The next time you're speaking to your team about, you'll have fresh ideas to add in to the mix and relevant questions to challenge your team to get better - and that's what it's about, continual improvement and relevant impact.

3 - Encourage Your Own Contacts To Follow Your Company
Even if you're not on social media yourself, you'll have an extensive network of people who could follow your social media accounts if they knew about them. As a minimum, register on LinkedIn and start clicking the 'Like' and 'Share' buttons on your company posts to help broadcast these to your connections in a fast and easy way.Additionally, make sure there are links in your email footer to boost awareness and interest and make an effort to tell people. To get posts to go viral and increase the reach you need engagement - so start it yourself and help the cause.
4 - Inspire Your Staff To Play A Part Great social media accounts show personality, insight and dare we even suggest humour and passion. There's nothing like featuring members of your team, showing the world what you're up to, what you've achieved and what you like doing. Many of your team will be on social media regularly so find those people and ask them what else you could be putting out as posts. Ask them if they follow the company and if not, why not? You'll learn a lot by doing this and more importantly, you'll get the opportunity to challenge them to make it better.

5 - Avoid Fear, Embrace Feedback A key fear that holds people back from pushing their company on to social media is the fear of negative press. Having run accounts for big organisations with thousands of followers we know and appreciate that this is a valid concern. Guess what though...if your customers have something negative to say, they've probably already said it on their own accounts. By having an established company account/page you can at least open yourself up to receive the feedback and deal with it. Our advice on this note is pragmatic - be seen to be taking it seriously on social media but refer back to your customer service process and get it off your account as quickly as possible. For example, someone complaining about bad service could receive a swift reply from you saying "Dear XXX, thank you for making the effort to contact us. We take our customer service very seriously and we need to investigate this matter fully for you. As per our customer service policy, could you please email us [email address] with your contact details, marked for the attention of [name of a designated person who will help]. We will then investigate and aim to get back to you the same day."
Imagine seeing some bad feedback on a company page but reading that reply. You'd certainly value that the company takes it seriously - and if the company does a good job and the original person adds a follow-up to say how happy they now are, that's fantastic. We've seen times when someone has made unfair or un-substantiated comments about a company and in fact other customers of theirs have replied saying how surprised they were to read that and sing their praises. On the flip-side when people have great things to say, it's amazing.
I hope you found these tips useful and as I mentioned we support a range of clients in a variety of ways, based on their objectives and their in-house resource (often some or none). I'm happy to arrange a complementary consultation call in this area to take a quick look at what your company could do to improve it's impact and response so get in touch to find out more.Call us on: 01189 100 012 and ask for myself or speak to one of the team. Alternatively, email info@digity.co.uk with your details and we will get in touch with you accordingly.

This blog post was written by:

chris • Apr 28, 2016

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