From the Digity Blog

The Importance of Responsive Design for E-commerce

  • By Gemma Warner
  • 02 May, 2016

If you are an avid reader of our blog I am sure you’ll know that there are many benefits of responsive website design, from improved SEO to future scalability, so we ensure that all of our new websites are responsive. For e-commerce in particular there is really no question, having a responsive site is key to driving sales.

As 55% of all time spent on retail sites is done using a mobile device, it seems incomprehensible to have a site that has limited usability on mobiles. If a potential customer wants to browse your shop on-the-go, they want the site to be really easy to use. If it is too slow to load, or the layout isn’t user friendly they will find a different site that works.

So, why not just build a separate mobile website? Well, there are a few of reasons why this isn’t always the best option.

Firstly, as technologies have improved, making a site responsive isn’t much more expensive than building a site just for mobile or desktop. And to keep up with the point’s below, it’ll be cheaper to build an all-in-one responsive site.

Also, what about tablet users? Responsive sites work well, and look beautiful, on all screen sizes, so you don’t need to worry about the devices your customers are using. If you create separate sites you will need to create a range to suit as many devices as possible, or you will risk some users losing out on the appearance or functionality of your site.

Finally, and in my opinion, most importantly; consistency. As the fear of actually entering bank details on a mobile device is still present, an emerging trend is consumers browsing on a mobile, saving the products they want, and ultimately purchasing on a laptop/desktop. This means that there must be consistency in the sites between the devices. Users want to find the same thing in exactly the same place on their desktop as their mobile. Building separate sites makes this harder to do, but it’s automatic on a responsive site.

I hope this makes you think about your current website design , and if you have any questions don’t hesitate to get in touch for an informal chat on 01189 100 012 or drop us an email to .



Digity Blog

By Alix Davis 20 Nov, 2017
Alamo Blinds , a local showroom of blinds, shutters, curtains and outdoor living, came to us a couple of years ago for a new brand and website for their business after they left the franchise they were in. At the time, we supplied them with a distinctive look and cohesive website which served all of their needs. Now we have been working together to update both the brand and website to give it a more contemporary and established look to go with their successful business.

The Logo

The previous Alamo Blinds logo (pictured below left) was a flowing typeface with a sans serif slogan font. It was friendly, approachable and tidy, but the client felt that he wanted it to be updated to something that can be more clearly read on their vans when they are driving around. The new logo (below right) uses a typeface with more distinct shapes to the letters, making it easier to decipher from further distances. We have kept a friendly and approachable aspect to it in the slogan font, which overall means you keep the same feeling from the old logo, but with added readability and modernity.
By Catherine Dove 01 Nov, 2017

What better way to sell gorgeous products than on a beautiful, sleek and modern website?  

Home by Rachel  provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.

With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.

By Catherine Dove 31 Oct, 2017

At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.

This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.

Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!

Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.

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