Blog Layout

5 Ways A Good CRM System Boosts Sales

At Digity we spend a lot of our time focusing on helping clients to stand out in their market and generate more awareness. From there we look at ways we can influence those browsers and turn them into buyers, either directly online (e-commerce) or through lead generation. Often the most crucial component to increasing revenue and profit, and regularly the weak link for many businesses, is having a good CRM system in place. CRM stands for Customer Relationship Management and systems such as Zoho, Pipedrive, Salesforce etc. which you may have heard of, are designed to help companies build better relationships with their customers.

The basic premise of a CRM system is to centrally record key data about your customers (past, present or prospective) which is then available to others within the team and used to provide a higher level of customer service. For example it could contain basic contact information, purchasing activity, live opportunities to sell them something new and more. It can also be used for support and many now integrate with email accounts so you can have a central, live view of all emails exchanged between any of your team and that particular person.

One of the best factors about having an efficient CRM system is the visibility of how much you have in your pipeline (or not in some cases). Sometimes we go through past or existing customer lists with clients and simply ask the question "what else could we sell these guys?". It's such a simple exercise but is so powerful, the idea them being to log all those bright ideas in the system as future opportunities to develop with that customer.

As you can tell, I'm very enthusiastic and positive about the value a good CRM system has for any business, so have outlined 5 key points below to talk through why you should too:

 


The Value of a Good CRM

 

  1. INCREASE FOCUS
    It helps focus your sales pipeline to progress opportunities, through having them sat in-front of you at all times

  2. REMINDERS
    You can set reminders for when to follow-up with prospects and avoid missing good opportunities in future (i.e. if someone shows interest and says call me back in 3 months you can make sure you don't forget!)

  3. AUTOMATION IMPROVES RESULTS
    You can use automation to look more professional and maintain consistency (via email templates, automatic replies etc.)

  4. REPORTING INSIGHTS
    Reporting tools can pull all your data together and help you forecast more reliably, also highlighting your bid to win ratio (and that of anyone within the team) overall and by source

  5. MINIMISE THE DIPS
    It gives you opportunities to focus on during any 'quiet' spells in the business - we have clients selling to people who made enquiries years ago which didn't go anywhere - they just weren't quite ready!

 


I think I could easily write another 5 but for now I'll leave it there. If you'd like some input and advice in regards to how you can manage and convert leads more effectively, keep in touch with existing customers and key contacts regularly and win more business than ever...
get in touch .


This blog post was written by:

Chris Lunn • Feb 15, 2023

Join Our Mailing List

Find out more:

SEO Audit
Digital Marketing
Social Media Marketing Service
Share by: