5 Tips for Content Optimisation for Every Social Media Platform
As much as all the social media platforms differ, there are some common tricks of the trade that never go wrong when creating killer marketing content.
You may have a great strategy and be putting out frequent marketing posts, but how do you know if they’re actually working? As much as something may be interesting to you, it may not appeal to your audience in the same way. But how do you combat this?
Like most concepts, there’s an art to creating successful social media campaigns that yield genuine results. By considering everything from tone and messaging to the form your content takes, you’ll be able to dig deep into your marketing personas and reach the right audiences.
Here are our Top 5 tips to do this:
1. Evoke Humour & Emotion
Whether you’re sharing a funny meme or a more personal story to pull at people’s heartstrings, using your content to stir up an emotional response will humanise your brand. This is more important to consumers than ever, as connecting to brands based on their culture and standing on social issues is becoming a high priority.
Whether you choose to make these connections by discussing important social issues or by sharing a silly meme or GIF, your content will be sure to gain more
engagement by making people react.
2. Create Short Videos
The rise of TikTok has taught us quite a lot about marketing, namely: that short-form videos are more likely to be consumed during a scan, and that they don’t require professional creators or big budgets to create and publish.
Most social media platforms have now created some form of short-form video interactions, which you can find out more about
here.
This has led to a lot of successful engagement, helpful metrics and another great way for brands to connect with their followers. To support this blog post we produced this video to drive more interest:
3. Invite Followers In
Big brands and companies can often come across to followers as stiff and corporate; leading to the alienation of potential customers and leads. By posting content that’s relatable, you’ll humanise your brand and show followers the people behind the corporate screen.
Some examples of these could be:
- ‘Day in the life’ videos
- Memes or funny photos from the office
- A tour of your workplace
- Live demos of your products or services
4. User-Generated Content (UGC) Is Key
UGC includes photos, videos, screenshots and memes created by other users on social media. But, how is this useful to you and your brand?
It catches the attention of the original creator or their followers, and it works well to engage them. It also draws on the popularity of something that has already been made and well-received, cutting back on your efforts by providing you with content that’s proven to be successful–without copying anybody. By being respectful and sharing the content appropriately, crediting the original creator, you’ll be sure to engage them or their followers successfully.
5. Create Interactive Social Content
The more engagement your content receives in the forms of likes, comments and shares, the more it’ll be favoured by the algorithm and pushed out to wider audiences. This makes the most effective way of ensuring your content reaches people is by starting a conversation and by inviting followers to join in, which you can do so by posting:
- Polls and quizzes
- Giveaways or promotions focusing on likes or shares
- Q&As
- Photo captioning contests
Whether you’re a new brand just beginning to establish your social media presence, or you’re looking to freshen up your approach and grow your following, these five tips are tried and tested to help you create great content for your brand’s image.
All you have to do now is try them for your business...
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