5 Ways We Can Improve Your Social Media Presence
You know how to run your business, but do you know how to develop a social media presence which has a genuine value? Here are five things we do at Digity to ensure our clients get the most out of this key area:
1. Develop a Strategy
The beauty (and the curse) of social media is that it’s constantly evolving, so it can require a lot of time and energy to come up with an effective strategy to stay ahead of your competitors.
Of course, this is less than ideal when you have a business to run and lots of other duties to balance–which is where we come in. As an established agency with years of experience, we can take that stress away by strategising for you.
By trusting us with your social media strategy, you’ll be leaving it in the hands of a strong team who knows what works–meaning you can run your business with reduced stress.
2. Create Relatable & Relevant Content
Due to the wide and varied use of social media, it can be hard to know how to create strong content without feeling like you’re screaming into the void. Unless you really take the time to research what it is your customers are engaging with, it’s likely your content may not have as much reach as you’d like.
This is why we take the time to stay on top of social media tools and trends, as well as
SEO, to understand what it is exactly that your target audience is searching for online and what they enjoy looking at.
We can then use this to create formulated content which will boost engagement and enhance your social media presence–all without you having to slow down or divert your attention from your other responsibilities.
3. Stay Active & Engage with the Audience
This is perhaps one of the most important points we’ll go over. After all, strong content and a good strategy are only as effective as the relationships you form from having these.
You’ll be noticing a common theme by now - maintaining a
social media presence takes time. And whilst we understand that the most important relationship you’ll have with your customers will come from the business that you do, your social media engagement will lay a strong foundation and show your audience that you care.
This is what you can trust us to handle, as we take the time to nurture these relationships and help create high-quality leads online.
4. Post on a Regular Schedule
Part of the formula for a strong social media presence is regular posting, as it’s your way of showing up on your audience’s feeds. If you don’t keep showing your face, you won’t build up an effective brand persona online.
This is why
Digity use great tools and platforms to schedule posts ahead of time in order to keep your posts consistent. These are hugely beneficial as they allow us to plan your content in advance and stay ahead of the game, allowing room for new campaigns and ideas in the future.
The best part of this is that, by allowing Digity to take care of this for you, you won’t have to invest in these tools yourself–saving valuable money and time.
5. Minimise the Blatant Promotion & Use Platforms as a Communication Tool
This final point is one that sadly gets lost these days. Social media is a fantastic thing for businesses, as it allows brands to build up an online persona and reach more potential customers. But we can’t forget how it allows us to do these things.
First and foremost,
social media is a communication tool. It’s for bringing people together online–which is a wonderful thing. One that most people value more than being sold to all the time.
Because we have this understanding at Digity, we know how to use social media in a way that relates to people and makes them feel valued. We do this by taking the time to work with you to understand your company’s values, which we can then use to really communicate with your audience in the best ways possible.
This isn’t to disregard promotional content at all, as it really is essential to your online business. But
Digity can help you find a good balance to improve your online communications.
Digity have a wealth of expertise in
social media marketing, from elevating your social media presence to helping you keep up with current trends.
Get in touch to find out more now.
This blog post was written by:
Join Our Mailing List
