Building on a successful new direction

Last year, we worked with Glenside on a newly designed brochure. It made a fantastic impact, establishing a confident visual direction and giving the team a stronger way to present its capabilities and project experience. The new website builds on that foundation.

With a completely new look and feel, it creates consistency between Glenside’s printed materials and its online presence. From the opening message to the way projects are presented, the design puts specialist expertise, technical understanding and quality of delivery at the forefront. “First-class workspaces for the innovators of tomorrow” sets the tone, supported by photography showing the environments Glenside helps organisations create.

Making years of experience easier to explore

Glenside’s project portfolio is an important part of its story. It demonstrates the team’s ability to understand complex requirements and deliver practical, carefully considered spaces. As part of the redevelopment, we’ve migrated and redesigned all of the existing case studies, giving that experience a fresh presentation within the new website.

We’ve also introduced new sector pages to reflect Glenside’s expanding specialist focus. These give prospective clients a clearer route to information relevant to their organisation, helping them understand how Glenside’s experience connects with their own requirements. Together, the sector pages and case studies make it easier to move from an initial interest to evidence of what the team can deliver.

Aligning search with the business’s ambitions

Alongside the design and content work, we’ve completely realigned the website’s SEO with Glenside’s business goals. As a business develops, the services, sectors and opportunities it wants to be found for can change. Its search strategy needs to reflect those priorities.

For Glenside, that means bringing the website’s structure, page content and search focus into line with its specialist capabilities and commercial direction. The aim is to help the business become more visible for relevant opportunities and give prospective clients useful information when they arrive.

That alignment matters: attracting a visitor is only valuable if the website helps them understand why the business could be right for their project.

A platform for what comes next

There’s more to come as we continue developing the website and building on its content and search foundations. For now, the launch marks an exciting step forward: a new look, a redesigned project portfolio, dedicated sector pages and an SEO strategy shaped around the business’s ambitions.

It’s been a pleasure to support Glenside over the years and see the quality and complexity of the work the team delivers. We’re proud to help bring that expertise to life through their marketing and look forward to supporting the next stage of their growth.

Has your business evolved beyond your website?

Talk to Digity about bringing your design, content and search strategy into line with where you want to go next.