Top Tip: Establish your brand identity to build value, recognition, and trust. Do this by retaining consistency throughout your website, print, and promotions with branding, logos, and colours. This consistency can include a range of designs and colour schemes to suit your variety of materials and media.

Why: Inconsistent colours and the use of dated logos or photos will reduce your credibility. By keeping it all crisp and consistent, you gain reliability for your customers and potential customers.

When: Check your materials and website before they go out to the public domain. You’ll also need to make updates as needed. With each change, make sure you adjust your website, printed materials, online sources, and your social media.

Pro Tip: Using the same colour palette is only half the job. Using consistent fonts, icons and tone is key to build a unique identity. You should develop brand guidelines to refer to with each and every new piece of marketing produced. This way, your brand awareness will increase significantly.