From the Digity Blog

How branding boosts profitability #DigityTipTuesday

  • By Ellie McDaniel
  • 23 Aug, 2016
Top Tip:  Establish your brand identity to build value, recognition, and trust. Do this by retaining consistency throughout your website, print, and promotions with branding, logos, and colours. This consistency can include a range of designs and colour schemes to suit your variety of materials and media.

Why:  Inconsistent colours and the use of dated logos or photos will reduce your credibility. By keeping it all crisp and consistent, you gain reliability for your customers and potential customers.

When:  Check your materials and website before they go out to the public domain. You’ll also need to make updates as needed. With each change, make sure you adjust your website, printed materials, online sources, and your social media.

Pro Tip:  Using the same colour palette is only half the job. Using consistent fonts, icons and tone is key to build a unique identity. You should develop brand guidelines to refer to with each and every new piece of marketing produced. This way, your brand awareness will increase significantly.


Digity Blog

By Catherine Dove 01 Nov, 2017

What better way to sell gorgeous products than on a beautiful, sleek and modern website?  

Home by Rachel  provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.

With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.

By Catherine Dove 31 Oct, 2017

At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.

This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.

Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!

Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.

By Ellie McDaniel 30 Oct, 2017
In a world where everyone is a 'Professional iPhone Photographer' and point-and-shoots are as affordable as ever, it's important that your business stands head and shoulders above the rest by using professional photography. Anything other than that for your business won't say much for your product or brand and it's unlikely to hit the right spot with your intended target audience.

So now you know you need professional photography, but how can you justify the cost? Good quality photographs can be used for a multitude of different promotional activities, from social media to company vehicles to print marketing - the list is endless! Make the most of the photos you've had taken by using them across a variety of channels - elevating your brand and giving more people the opportunity to see your work.
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