Top Tip:
Establish your brand identity to build value, recognition, and trust. Do this by retaining consistency throughout your website, print, and promotions with branding, logos, and colours. This consistency can include a range of designs and colour schemes to suit your variety of materials and media.
Why:
Inconsistent colours and the use of dated logos or photos will reduce your credibility. By keeping it all crisp and consistent, you gain reliability for your customers and potential customers.
When:
Check your materials and website before they go out to the public domain. You’ll also need to make updates as needed. With each change, make sure you adjust your website, printed materials, online sources, and your social media.
Pro Tip:
Using the same colour palette is only half the job. Using consistent fonts, icons and tone is key to build a unique identity. You should develop brand guidelines to refer to with each and every new piece of marketing produced. This way, your brand awareness will increase significantly.
This blog post was written by:
Find out more:
Digity Ltd, Arena Business Centre, 100 Berkshire Place, Winnersh Triangle, Wokingham, Berkshire RG41 5RD
We are a forward-thinking, creative Digital Marketing agency in Wokingham (formerly Reading), Berkshire. We have years of experience getting businesses noticed online, from designing eye-catching websites to creating bespoke digital marketing programmes.
Thank you for contacting us.
We will get back to you as soon as possible.
Digity Ltd, Arena Business Centre, 100 Berkshire Place, Winnersh Triangle, Wokingham, Berkshire RG41 5RD
Digity Ltd, Arena Business Centre, 100 Berkshire Place, Winnersh Triangle, Wokingham, Berkshire RG41 5RD. UK.
Digity Ltd
Digity Ltd