British Gift Box

ecommerce Retailer

a white background with a few lines on it
A laptop computer with a candy bar on the screen.

Client Overview 

British Gift Box approached us when they were little more than a name and a bright idea. We were asked to create a completely new brand for them, helping them to stand out in a competitive market with an effective logo, great website, and hard-working marketing strategy. Our brief included the design of the British Gift Boxes themselves - the client wanted packaging which would make sure each customer was receiving a product that truly felt like a gift.

A laptop computer with a candy bar on the screen.

Client Overview 

British Gift Box approached us when they were little more than a name and a bright idea. They sell bespoke gift boxes for all kinds of special occasions. We were asked to create a completely new brand for them, helping them to stand out in a competitive market with an effective logo, great website, and hard-working marketing strategy. Our brief included the design of the British Gift Boxes themselves - the client wanted packaging which would make sure each customer was receiving a product that truly felt like a gift.

two cardboard boxes with a city skyline on them

Incredible bespoke gift boxes

Starting from scratch was a big, but exciting, challenge. We needed to create a brand, an identity, packaging, a website, email campaigns, social media, an audience - everything. 


After creating the logo, we went on to develop the brand and the incredible bespoke packaging for the gift boxes - the core focus of the entire business. We decided on using famous British iconography, with our designers creating a striking pink silhouette of London landmarks. This treatment was also used on the website to ensure brand consistency across all channels.


As British Gift Box is a consumer focused company, we had to create a site that would stand out, whilst also being easily adaptable for seasonal offers and promotions.

Bespoke Gift Box Design & Fresh Website

Starting from scratch was a big but exciting challenge. We needed to create a brand, an identity, packaging, a website, email campaigns, social media and an audience - everything BGB needed to launch their business.


After creating the logo, we went on to develop the brand and the incredible bespoke packaging for the gift boxes - the core focus of the entire business. We decided on using famous British iconography, with our designers creating a striking pink silhouette of London landmarks. This design was also used on the website to ensure brand consistency across all channels.


As British Gift Box is a consumer-focused company, we had to create a SEO-optimised website that would stand out while also being easily updated in time for seasonal offers and promotions.

two cardboard boxes with a city skyline on them

The Results

The challenge of BGB being a new company, meant there wasn’t an audience already. So we developed a sophisticated SEO strategy to optimise the website for their brand name, built links and content to establish credibility, and launched successful competitions and campaigns on social media; leading to a 154% increase in organic traffic.

Our social media campaigns for BGB have been seasonal, inspiring customers at Christmas and Easter and other holidays to visit the site.

Our efforts have resulted in a 92% increase in revenue and a 82% conversion from cart to sale.
We delivered:
✔ Brand Creation
✔ Website
✔ Packaging
✔ Stationery
✔ Copywriting
✔ SEO
✔ Email Campaigns
✔ Social Media
✔ Google Ads

“The fantastic team at Digity went above and beyond to translate my very clear ideas and often complex requirements to design and develop a stunning website that our customers love and we’re very proud of. ” 


K Lac, MD, British Gift Box

Two yellow arrows pointing in opposite directions on a white background.
Following our decision to start an e-commerce business, I approached Chris right from outset to help deliver the vision in our business plan for British Gift Box. Starting from scratch, the priority was to develop a vibrant and appealing website that was also highly functional as a web store. 

The fantastic team at Digity went above and beyond to translate my very clear ideas and often complex requirements to design and develop a stunning website that our customers love and we’re very proud of. 

Since launch, Digity have continued to play a key role in supporting our digital marketing strategy and campaigns, providing insights and working flexibly with us on a rolling programme of activities to develop the business. 

Chris and his team are professional, responsive and great to work with and I would have no hesitation in recommending them.
K Lac, MD, British Gift Box
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