Digity can Audit Your Competitors & Help you get Ahead
There’s more competition online than ever before, with new businesses cropping up every day in every industry. So, how do you get the upper hand? Fortunately, our Competitor Analysis Service is here to help.
By auditing your digital marketing performance and that of your competitors, we can find out exactly where you’re succeeding and identify where you could improve. This involves us undertaking a deep dive into several key areas.
SEO - How You Rank In Search Engines
One of the best ways to get more conversions and sales is to get more traffic to your website, which is something your competitors will also be trying to do. However, there are a lot of moving parts that go into this which you’re most likely too busy to monitor. This is why we’ll do the work for you, comparing each part of your
SEO with that of your competitors including:
- Traffic estimates based on current rankings (no. of keyword variations and positions)
- Keyword research (looking at words you want to rank for on Google, words your competitors use to attract traffic and any that we identify for you to target)
- Linking strategies (identifying which links to focus on, helping to build the reputability of your site)
- Page-by-page analysis (ensuring you’re giving Google the right signals and establishing a credible relationship)
By breaking all of this down for you, we can help you understand where you’re doing well, and what might need to be addressed.
Website Usability - How You Convert Visitors into Customers
There’s very little point getting people to your website if the experience isn’t good when they arrive. After all, a website which is difficult to navigate or not aesthetically pleasing has the potential to drive users straight back to Google to find one of your competitors.
This is why we’ll assess and compare your website with theirs in order to identify the negatives and positives of each. From the
initial design through to the user’s journey, we’ll help you to see how your website can be made stronger, and where it’s already performing well.
Social Media - Where Should you Focus and What Should you Expect
Last, but by no means least, comes social media. If your website is the digital home of your business, your social media presence is the smiling face that gets out into the community and invites people to visit.
It’s important to assess as your competitors could very well be outperforming you on social media in certain areas. By taking a closer look at their presence and yours, we can find out what you’re doing that’s working and what we might need to work together to re-strategise. From posting schedules and engagement to social ads, we’ll cover every base to help you move forward. We can often see the ads your competitors are running too.
So, that’s our breakdown of Digity’s Competitor Analysis Service, which has proven a hugely successful tool for our clients in order to improve their digital presence.
How Do I Request A Competitor Analysis?
The fee for this service is calculated based on the number of other companies you want us to assess and the size of their digital footprints. We, therefore, offer a complimentary consultation call to run through your goals and competitors. This then helps us give you a full, fair quote and assign the work to our team.
Click here to book your initial call now:
At Digity, we use a collaborative approach to measure and improve your
digital marketing strategy. Get in touch to find out more.
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