From the Digity Blog

5 Easy Ways to Create a Website Customers Will Trust

  • By Catherine Dove
  • 01 Mar, 2017

Building trust in your company is essential to creating a reputable, professional, profitable and ultimately successful business, both online and offline. Whichever sector your organisation belongs to, your premises, staff and environment should evoke reliability and confidence.  The same goes for your online presence. Use these 5 techniques to gain trust with your customers, increase conversion rates for your website and multiply referrals and drive brand awareness.  

1/ Well Known Badges and Logos

Viewers of your website will react positively to recognisable logos and emblems. For instance, if your site offers e-Commerce, badges; such as the McAfee SECURE, Paypal Verified, or the VeriSign logos; will reassure your prospective customer that your site is reliable and secure. On the other hand, if your business is more service based, show off award logos,  previous clients or collaborator/manufacturer emblems. These will make your business appear more renowned, established and trustworthy.

2/ A Comprehensive and Interesting ‘About’ Page

This may not seem a priority but it really can do wonders to gain a good, trustworthy reputation with your customers. An insight into the history of the business, an idea of the environment or business ethics, and an interesting and funny description of the major business employees will not only add trust, but authenticity and personality to your brand. Testimonials from your clients or customers on this page will also convey a history of great service, encouraging new customers.

3/ Social Media and Blogs

To increase the legitimacy of your website, you should appear active, operational and up-to-date. Through keeping active on social media and writing regular blogs, your business will come across as current and reliable. Social media is a conversation that you can’t miss out on. From replying to customer enquiries on Twitter to updating your followers about offers and promotions on Facebook, get on social media, pronto. Through blogging you can showcase your recent projects, events and general expertise in your area. Moreover, updating your website blog section regularly will improve your Google rankings so your site will become not only more reliable, but more visible.

4/ Authentic Imagery

Stock images are a hugely useful facility to have on your hands, and definitely have their place in a good marketing campaign. However, overusing them can look dubious and illegitimate, so try to use your own photos with personality and originality.  A professional photo shoot on your premises is a worthwhile investment, as these photos can be constantly re-used on social media, blogs, sliders, advertisements and other marketing platforms.

5/ Smooth and Interactive User Experience

The functionality of your website should be flawless. Customers expect a professional and easy-to-use website, with a modern aesthetic and an innovative design. Ensure your website contains no typos or broken/false links as this conveys to the customer that your brand is careless. It is essential that your website is optimised; with mobile searches being so prominent, you could potentially miss out on a huge group of potential customers if your website isn't responsive.

Is your website coming across as trustworthy and professional? At Digity, we have all the experience and expertise to design, write and build a professional, innovative and commercial website for your business. Get in touch on 01189 100 012 or drop us an email at .


Digity Blog

By Alix Davis 20 Nov, 2017
Alamo Blinds , a local showroom of blinds, shutters, curtains and outdoor living, came to us a couple of years ago for a new brand and website for their business after they left the franchise they were in. At the time, we supplied them with a distinctive look and cohesive website which served all of their needs. Now we have been working together to update both the brand and website to give it a more contemporary and established look to go with their successful business.

The Logo

The previous Alamo Blinds logo (pictured below left) was a flowing typeface with a sans serif slogan font. It was friendly, approachable and tidy, but the client felt that he wanted it to be updated to something that can be more clearly read on their vans when they are driving around. The new logo (below right) uses a typeface with more distinct shapes to the letters, making it easier to decipher from further distances. We have kept a friendly and approachable aspect to it in the slogan font, which overall means you keep the same feeling from the old logo, but with added readability and modernity.
By Catherine Dove 01 Nov, 2017

What better way to sell gorgeous products than on a beautiful, sleek and modern website?  

Home by Rachel  provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.

With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.

By Catherine Dove 31 Oct, 2017

At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.

This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.

Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!

Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.

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