How to Get My Website Included in ChatGPT
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AI is changing the way people discover information. Instead of searching through pages of Google results, more users now go straight to tools like ChatGPT for quick, reliable answers. And increasingly, those answers reference specific brands, experts, and websites.
For businesses, this opens up a powerful new opportunity:
becoming a trusted source that AI tools naturally include in their responses.
There’s no form to submit and no ‘trick’ to fast-track your way in, but there are clear signals that help AI recognise your expertise and choose your website over others. Here’s how it works (and how you can put your business in the best position).

AI Doesn’t Crawl the Web - But It Does Reward Credibility
Unlike search engines, AI systems aren’t scanning websites in real time. They rely on established, trustworthy information and patterns across the wider internet to build their understanding.
This means AI is constantly evaluating:
- Which websites consistently publish clear, accurate content
- Which businesses demonstrate real-world expertise
- Which sources are trusted and linked to by others
- Which pages are well-structured and easy to interpret
If your website looks trustworthy to a human, AI is more likely to treat it as trustworthy too.
Clear, Human-Friendly Writing Makes a Big Difference
AI tools are built to understand natural language. So the clearer your explanations are, the easier it is for AI to recognise what you’re an authority on.
This doesn’t mean writing for machines. It means writing for people.
Great content is:
- Straightforward
- Well-organised
- Focused on the reader’s questions
- Free of unnecessary filler
The more clearly you communicate your expertise, the easier it is for AI to reference your insights.
Structure Helps AI Know What You Do Best
Even when your content is well written, structure helps tie everything together.
You don’t need technical formatting - just logical organisation.
For example, a page about tax planning might naturally break into:
- What the service includes
- Who it’s for
- FAQs
- Examples
- Key considerations
This helps humans skim and understand the content. And because AI mirrors human interpretation, it benefits there too.
Structured content = easier for AI to extract meaning from.
Authority Is the Real Deciding Factor
While old-school SEO focused on keywords, AI focuses on credibility.
Authority signals matter more than ever, including:
- Backlinks from trusted sites
- Named authors with expertise
- A strong online presence
- Up-to-date content
- Consistent publishing
- Verified business information
The more digital proof of your expertise, the more confidently AI tools treat your website as a reliable source.
Fresh Content Wins Over Outdated Information
If your content hasn’t been refreshed in years, AI is less likely to reference it.
Regular updates, even small ones - send a powerful signal that your information is current and relevant. This includes:
- Updating statistics
- Refreshing images or examples
- Adding new insights
- Correcting outdated advice
Freshness supports credibility. Credibility supports visibility.
Website Experience Matters More Than You Think
AI aims to replicate human judgement.
A confusing, slow, or messy website undermines trust.
A website that feels reliable typically:
- Loads quickly
- Works well on mobile
- Has clear navigation
- Uses readable layouts
- Shows contact details and business legitimacy
If your site feels professional and trustworthy, AI is more likely to treat your content as credible.
Original Content Is Your Biggest Advantage
Most businesses publish the same generic information as everyone else - and AI tools can spot it a mile away.
What stands out is content rooted in your real experience:
- Case studies
- Results you’ve delivered
- Industry insights
- Commentary on trends
- Data you’ve gathered
- Behind-the-scenes expertise
This kind of content is far more likely to be referenced because it offers something unique and valuable.
So… Can You Actually “Get” Your Website Into ChatGPT?
Not by submitting it.
Not by paying for placement.
Not by gaming the system.
But you can make your website the kind of source AI tools naturally choose to reference.
Here’s the formula in one sentence:
Be clear, be credible, and publish content that genuinely helps people - and AI will recognise you as an authority.
The businesses that embrace this now will be the ones AI consistently surfaces in the future.
Want help building content that AI - and people trust?
If you’d like to strengthen your online presence and position your brand as a source worth citing, our team is here to help.
Speak to the Digity team today and let’s build content that gets recognised and recommended. 🚀
Find out more about Generative Engine Optimisation (GEO) and how it’s shaping the future of search.
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