From the Digity Blog

See How Brands Are Embracing Gay Pride

  • By Catherine Dove
  • 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

Small independent businesses that have a local following, such as cafes and pubs, know that making their support obvious with flags and banners will draw people into their business in the run-up to and during Pride. Many have come up with offers or Pride related specials, such as rainbow cocktails, colourful cakes and even glitter shots! Show your support and create a buzz around your business by looking ahead and letting people know early on of any specials, offers or events you may be organising.

It’s not just independent businesses who have really embraced pride, larger brands have also thought about how to join the celebrations. Sainsbury’s have made an effort with banners and flags, whilst Co-op have invested in large #PrideInCoop stickers. Creating a hashtag is a great idea to encourage people to take photos at your business and promote on social media platforms; this will build awareness of your brand and your support for Pride.

How could your services be useful towards supporters of Pride? In the past couple of weeks, local businesses have been marketing how they can help others prepare for Pride. For example, a local printer has highlighted their custom printed T-shirt services - this is sure to be useful for not only individuals, but companies with employees appearing in the parade.

Corporate sponsorship and partnership with Pride is known to be a fantastic investment, offering brands and corporate partners excellent opportunities to support the LGBT community but to also reach and target affluent, engaged consumers across multiple platforms. Partners include Gatwick Airport, Smirnoff, American Express and Sussex Police. It will be interesting to see the brands taking part in the parade tomorrow - Spotify, Coca Cola, Disney and YouTube paraded at London Pride this year - and we are expecting some big brands, as well as small independent businesses and organisations, to be getting great visibility at this exciting event.

Event marketing makes a significant difference to businesses who use innovation and creativity to stand out and make an impact with all the right people. Increase visibility and brand awareness in your local community by getting involved with a variety of events, from festivals and parades to business exhibitions and networking events. Get in touch with our expert team on 01189 100 012 or drop as an email at  to discuss how we can benefit your business at an upcoming event.



Digity Blog

By Chris Lunn 16 Oct, 2017
Over recent months we've been working with Highnett Group to re-brand their 3 divisions and re-build their websites.  All 3 new logos are now being rolled out and the newly mobile optimised websites featured content and information which accurately represents their core service offering.

Highnett Controls are specialists in the design and manufacture of control panels and Industrial Electrical Maintenance and were established in 1978.  Macklin Controls covers a wide range of products, design and build from supplying basic switchgear  through to the design and build of process control panels & equipment to LV switchboards for both commercial and industrial application. 

Solatest is the G59 testing solutions arm of the group and sits within Macklin.

If you are looking to bring a uniform look and feel to your group whilst increasing the reach and appeal, get in touch today to find out how we can help.
By Catherine Dove 11 Oct, 2017
An exciting development for the Digity team!

We are happy to announce that our Brighton office has moved to new premises. Situated just off the North Laines and minutes from the station in central Brighton, the office is light, spacious and unique.  With a new and inspiring atmosphere, we are feeling fantastic about our new space. 

Our new address is: 

11 Jew Street



We have offices based in Brighton, Maidenhead and Wokingham, so we are never far away. From web design and SEO, to social media and content, Digity have the vision, expertise and experience to improve your business prospects. Get in touch on 01189 100 012, drop us an email at or fill out our form here and we will get back to you.

By Ellie McDaniel 03 Oct, 2017

We are extremely delighted to announce the launch of EatWalkPorto ’s website. Within the travel and tourism industry, it is essential to secure the faith of your customers and encourage them to trust your business. This element of client confidence has special resonance due to the unfamiliar nature of being away from home. Therefore, with EatWalkPorto, it was essential that the website was an excellent and professional site. This in turn enabled the company to showcase its brilliant services with a high class personality. This in turn, gives the firm added legitimacy.

More Posts
Share by: