From the Digity Blog

See How Brands Are Embracing Gay Pride

  • By Catherine Dove
  • 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

Small independent businesses that have a local following, such as cafes and pubs, know that making their support obvious with flags and banners will draw people into their business in the run-up to and during Pride. Many have come up with offers or Pride related specials, such as rainbow cocktails, colourful cakes and even glitter shots! Show your support and create a buzz around your business by looking ahead and letting people know early on of any specials, offers or events you may be organising.

It’s not just independent businesses who have really embraced pride, larger brands have also thought about how to join the celebrations. Sainsbury’s have made an effort with banners and flags, whilst Co-op have invested in large #PrideInCoop stickers. Creating a hashtag is a great idea to encourage people to take photos at your business and promote on social media platforms; this will build awareness of your brand and your support for Pride.

How could your services be useful towards supporters of Pride? In the past couple of weeks, local businesses have been marketing how they can help others prepare for Pride. For example, a local printer has highlighted their custom printed T-shirt services - this is sure to be useful for not only individuals, but companies with employees appearing in the parade.

Corporate sponsorship and partnership with Pride is known to be a fantastic investment, offering brands and corporate partners excellent opportunities to support the LGBT community but to also reach and target affluent, engaged consumers across multiple platforms. Partners include Gatwick Airport, Smirnoff, American Express and Sussex Police. It will be interesting to see the brands taking part in the parade tomorrow - Spotify, Coca Cola, Disney and YouTube paraded at London Pride this year - and we are expecting some big brands, as well as small independent businesses and organisations, to be getting great visibility at this exciting event.

Event marketing makes a significant difference to businesses who use innovation and creativity to stand out and make an impact with all the right people. Increase visibility and brand awareness in your local community by getting involved with a variety of events, from festivals and parades to business exhibitions and networking events. Get in touch with our expert team on 01189 100 012 or drop as an email at  brighton@digity.co.uk  to discuss how we can benefit your business at an upcoming event.

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