Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.
Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.
Small independent businesses that have a local following, such as cafes and pubs, know that making their support obvious with flags and banners will draw people into their business in the run-up to and during Pride. Many have come up with offers or Pride related specials, such as rainbow cocktails, colourful cakes and even glitter shots! Show your support and create a buzz around your business by looking ahead and letting people know early on of any specials, offers or events you may be organising.
How could your services be useful towards supporters of Pride? In the past couple of weeks, local businesses have been marketing how they can help others prepare for Pride. For example, a local printer has highlighted their custom printed T-shirt services - this is sure to be useful for not only individuals, but companies with employees appearing in the parade.
Corporate sponsorship and partnership with Pride is known to be a fantastic investment, offering brands and corporate partners excellent opportunities to support the LGBT community but to also reach and target affluent, engaged consumers across multiple platforms. Partners include Gatwick Airport, Smirnoff, American Express and Sussex Police. It will be interesting to see the brands taking part in the parade tomorrow - Spotify, Coca Cola, Disney and YouTube paraded at London Pride this year - and we are expecting some big brands, as well as small independent businesses and organisations, to be getting great visibility at this exciting event.
Event marketing makes a significant difference to businesses who use innovation and creativity to stand out and make an impact with all the right people. Increase visibility and brand awareness in your local community by getting involved with a variety of events, from festivals and parades to business exhibitions and networking events. Get in touch with our expert team on 01189 100 012 or drop as an email at firstname.lastname@example.org to discuss how we can benefit your business at an upcoming event.
Here at Digity, we’re proud to be able to launch the new website for the global naming company, Appella.
Appella are the specialist naming agency who have developed huge brand names such as Oyster card, so their new website showcases their work and helps people who are new to ‘naming’ understand far more about it. We used large, bright images featuring the recognisable iconography and ensured that Appella’s impressive portfolio was at the top of their website. It immediately catches the eye, and draws you to their work.
In fact, Appella’s front page was almost entirely dedicated to their previous work - as a naming company, they have the benefit of brand recognition. Big names on their website immediately lend them legitimacy, hence why the website moves down through their client list and into testimonials.
Another aspect of the website we focused on was building Appella a fully comprehensive portfolio, with in-depth information on each of their clients, including the creative processes behind their chosen names. The website is informative, and any prospective clients can see everything they need. Visit the full website here: Appella, Expert Naming Agency .If you have a website you’d like updating, or are in need of a brand new website, don’t hesitate to get in touch with us. e: email@example.com t: 01189 100 012
The power of a video in today’s connected world cannot be understated. Compared to a regular testimonial, perhaps relegated to a specific page on your website, a video can be found through social media and shared to millions of people with ease. Potential consumers are also far more likely to engage with a video testimonial as it comes across as personable and genuine - actually being able to hear the emotion in someone’s voice is a great thing, as audiences respond to positive emotions in kind.
Using a video testimonial has additional benefits also. They can help to emphasise the human side of your brand by having someone talk truthfully and emotionally about it, rather than displaying some disembodied quotes on your website. As well as that, by utilising video testimonials, you can segment them as part of your video marketing content and help to build brand recognition.
Our Digity team have been working hard on an exciting new website for Thames Maidenhead BNI , a networking group designed for the development and exchange of genuine business referrals and ideas to help businesses grow.
Digity’s Managing Director, Chris Lunn, has been a fully participating member of BNI since March and feels very passionate about how the organisation is growing. With weekly meetings welcoming new members regularly and business referrals translating into successful business deals and collaborations, BNI needed a slick new website to represent its successful development.