Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.
Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.
Small independent businesses that have a local following, such as cafes and pubs, know that making their support obvious with flags and banners will draw people into their business in the run-up to and during Pride. Many have come up with offers or Pride related specials, such as rainbow cocktails, colourful cakes and even glitter shots! Show your support and create a buzz around your business by looking ahead and letting people know early on of any specials, offers or events you may be organising.
How could your services be useful towards supporters of Pride? In the past couple of weeks, local businesses have been marketing how they can help others prepare for Pride. For example, a local printer has highlighted their custom printed T-shirt services - this is sure to be useful for not only individuals, but companies with employees appearing in the parade.
Corporate sponsorship and partnership with Pride is known to be a fantastic investment, offering brands and corporate partners excellent opportunities to support the LGBT community but to also reach and target affluent, engaged consumers across multiple platforms. Partners include Gatwick Airport, Smirnoff, American Express and Sussex Police. It will be interesting to see the brands taking part in the parade tomorrow - Spotify, Coca Cola, Disney and YouTube paraded at London Pride this year - and we are expecting some big brands, as well as small independent businesses and organisations, to be getting great visibility at this exciting event.
Event marketing makes a significant difference to businesses who use innovation and creativity to stand out and make an impact with all the right people. Increase visibility and brand awareness in your local community by getting involved with a variety of events, from festivals and parades to business exhibitions and networking events. Get in touch with our expert team on 01189 100 012 or drop as an email at email@example.com to discuss how we can benefit your business at an upcoming event.
11 Jew Street
We have offices based in Brighton, Maidenhead and Wokingham, so we are never far away. From web design and SEO, to social media and content, Digity have the vision, expertise and experience to improve your business prospects. Get in touch on 01189 100 012, drop us an email at firstname.lastname@example.org or fill out our form here and we will get back to you.
We are extremely delighted to announce the launch of EatWalkPorto ’s website. Within the travel and tourism industry, it is essential to secure the faith of your customers and encourage them to trust your business. This element of client confidence has special resonance due to the unfamiliar nature of being away from home. Therefore, with EatWalkPorto, it was essential that the website was an excellent and professional site. This in turn enabled the company to showcase its brilliant services with a high class personality. This in turn, gives the firm added legitimacy.