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Re-brand and Website Refresh for Property Excellence

Property Excellence were one of our first clients and recently discussed how their business has evolved over the years. Originally the company focused on renovations and in recent years they have expanded to full property development and general build projects. As a result, owner Simon Lee decided it was time to re-position the company and commissioned us to come up with a full re-brand and create a new website to showcase their latest projects and create a memorable, sophisticated brand. The resultfrom this re-brand is stunning, stylised perfectly for the upmarket clientele they are involved with.

Old Logo:

The old logo was simple and efficient, giving their brand an approachable and informal feel. However, as the company has developed, so has their desired client, making this logo no longer representative of their business.

New Logo:

The new logo conveys a more sophisticated and refined feel, the intricate icon representing the kind of homes they are looking to expand and renovate. The gold and navy colour scheme is more subtle than the brighter tones of the previous branding, for a more polished and professional appearance. The serif font adds class, and is carried throughout the website and other marketing materials.

The predominant aim of the site refresh was to convey an overall theme of luxurious and high-end homes, showcasing the incredible quality of the renovations , building works and property services that they offer. With a whole portfolio of fantastic images from recent photoshoots newly available, we put a huge emphasis on creating massive sliders of stunning homes and landscapes across the site. Testimonials are featured regularly on each page, giving the reader an idea of how pleased prior customers have been with Property Excellence 's work.

As well as the website, we have rebranded the P roperty Excellence uniform (as seen below), created new gold embossed business cards and transformed their print advertising materials. Keeping everything consistent throughout a business' marketing is essential, and it is fantastic to see how Property Excellence 's aesthetic has come together so successfully.

We are always keen to get involved in new and exciting projects to help your business thrive! Get in touch on 01189 100 012 or drop us a message at info@digity.co.uk to discuss how our team can transform your online presence.

This blog post was written by:

Chris Lunn • May 16, 2019

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