One fun way of bringing some festive cheer to your website and social media profiles is by sprinkling a bit of Christmas magic onto your logo! This may not be right for everyone, but if you’d like to show the fun side of your brand as well as reinforcing your seasonal campaign across your online channels, then this is an enjoyable and lighthearted way to do so. At Digity, we are no strangers to a temporary logo makeover. See below the Halloween makeover we gave our logo this year!

Special offers are not just for the January Sales! By launching a Christmas offer or giveaway, you can drive engagement and interest towards any areas you would like to promote during the last couple of months of 2020, as well as potentially driving more data capture and lead generation. You can reinforce this with a dedicated social media campaign accompanied by impactful email campaigns and a temporary website landing page. This is one of the most effective ways to join in with the festive spirit, as it gives potential new customers a reason to visit your website and get in touch. 

These can include any of the Christmas offers you choose to run for the festive season, but the end of the year is also a great chance to give your client base an overview of your yearly activity and highlights. This has been a year of ups and downs for everybody, but a visual and engaging email newsletter is still a great way to connect with existing, lapsed or potential clients. This could be a ‘Year in Pictures’ email, showcasing any new projects or products that have come onto the scene or simply wishing everyone a Merry Christmas and a safe New Year. If your monthly newsletters or regular campaigns have fallen off a bit this year, Christmas is a great chance to get these up and running again

This is where a few choice snowflakes here and there can make a world of difference and ensure your social feed is in-keeping with the season. Having a few bespoke social templates to refer to during this time - whether they are at Mariah Carey levels of Christmas spirit or a bit closer to what the Grinch would be comfortable with - can spice up your regular posts and give your pages some Christmas magic. It’s quick and easy, but impactful. Consumers love it when businesses show some personality! Get in touch with us at Digity to see the templates we could create for your business. 

While this year’s Christmas dos are naturally going to look quite different, your team may have some festive activities planned for this period nonetheless. Sharing any of these on social media, via your email campaigns or on a blog is a great way to showcase your team and your personalities to your client base. Fun festive activities could include a Christmas Bake Off, virtual Christmas party, long-distance office Secret Santa or snapshots of the team putting up their Christmas decorations. Sharing images of occasions like these highlights the hard-working team behind the scenes, and showcases the spirit of Christmas.

Overall, your online presence can be a great place to share some positivity right now, and get people excited for a new kind of Christmas. Putting forward a personable, comforting and fun vibe during the festive season can make your business stand out to new or existing customers.