From the Digity Blog

Striking New Website and Identity for Cookie Cutter, Umbrella Services

  • By Alix Davis
  • 07 Dec, 2016

 Recently, we have been working closely with Cookie Cutter , Umbrella Services  to create a brand and build a website that truly represents their services. As a company providing modern umbrella services, CookieCutter needed their brand and website to be professional but also easy to understand while capturing their brand identity. Here at Digity, we were able to provide them with a new logo, strapline, and website to help boost their business.

The logo for CookieCutter consists of three Cs cut out of a rectangle paired with a friendly, engaging typeface to showcase the approachable nature of the brand. Opting for a bold burnt orange, this brand identity is representative of the quality of their work in that it stands out from the crowd. As part of their branding we have also created business cards which complete the professional face of the business.

The responsive website has been designed to be easy to use so that visitors can efficiently access the information they need. At the top is a navigation bar which clearly lays out different sections of interest and each page includes multiple opportunities to register with CookieCutter. Further down is a simple graphic to concisely summarise how an umbrella company functions. Finally, a section on how the company works also helps to answer many questions about the brand and the services they provide.

These elements of the branding and website all come together to produce a cohesive image of CookieCutter that is both reliable and trustworthy.

At Digity, our goal is to build  brands that are professional and stand out from the crowd while retaining your brand personality. If your brand could use a refresh or if you're starting from scratch, get in touch with us today.



Digity Blog

By Alix Davis 20 Nov, 2017
Alamo Blinds , a local showroom of blinds, shutters, curtains and outdoor living, came to us a couple of years ago for a new brand and website for their business after they left the franchise they were in. At the time, we supplied them with a distinctive look and cohesive website which served all of their needs. Now we have been working together to update both the brand and website to give it a more contemporary and established look to go with their successful business.

The Logo

The previous Alamo Blinds logo (pictured below left) was a flowing typeface with a sans serif slogan font. It was friendly, approachable and tidy, but the client felt that he wanted it to be updated to something that can be more clearly read on their vans when they are driving around. The new logo (below right) uses a typeface with more distinct shapes to the letters, making it easier to decipher from further distances. We have kept a friendly and approachable aspect to it in the slogan font, which overall means you keep the same feeling from the old logo, but with added readability and modernity.
By Catherine Dove 01 Nov, 2017

What better way to sell gorgeous products than on a beautiful, sleek and modern website?  

Home by Rachel  provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.

With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.

By Catherine Dove 31 Oct, 2017

At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.

This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.

Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!

Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.

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