When potential customers are researching your company, whether through your website, promotional brochures or social media, they want to be persuaded that you are genuine, good value and that they will benefit from your services. Although your direct marketing skills may be world-class, customers can become skeptical or hesitant if they have to trust your word that your company is the right choice. Collecting, displaying, highlighting and sharing testimonials on all marketing platforms can give the potential customer peace of mind that they are making the best decision.
So what are the best ways to utilise your testimonials? Here are a few ideas to help you out:
1/ WebsiteA testimonials page on your website gives a potential customer the chance to see how your business has benefitted others in their own words. The page also lets them know if they are the right kind of customer for your business, so it important to vary the types of people/ businesses/ sectors commenting on the page. The more relevant a testimonial to the situation of the browsing customer, the more likely they are to be interested. Written testimonials from local businesses ensures the visitor that you are a trusted part of the community. Testimonials from longer distances, or even abroad, are a brilliant way to show that you are well-established and successful.

2/ FacebookPotential customers/ clients will search through your social media pages in order to get a feel of what you do, and how you do it. Facebook is the bread and butter of your company’s social media presence, so it should be packed out with entertaining and relevant content. Posting written testimonials on your page is a start, as it will give an impression of your business, however the text on its own is not very effective. Try pairing it with a photo of the client with your product/ service, or integrate the testimonial into a graphic to make it more eye-catching and engaging. Video testimonials are even better, as literally hearing a review of your service from the client’s own mouth is trustworthy and engaging. Ensure these videos feature enthusiastic clients and are short but impactful- they can then be shared on social media, as well as being embedded into your website.
3/ TwitterYour Twitter page should be approached entirely differently from your Facebook page. People follow a Twitter page because your posts are entertaining, fun, interesting or helpful, so avoid posting excessive purely promotional material. Testimonials on Twitter should tell a story or give relevant helpful tips to viewers.
4/ Instagram
Instagram only allows videos of 3-15 seconds, so short and snappy is the answer! Visually appealing videos are essential, as many Instagram users rarely have their volume up. An impactful snippet of a video testimonial, with subtitles is the best option and remember to make the most of the 30 hashtag limit!


5/ YoutubeWe’ve emphasised how important videos are in sharing testimonials, and Youtube gives you the opportunity to share multiple videos with no time limit. The Youtube testimonials can then be shared on Facebook and Twitter to gain more views. Your collection of videos is hosted together on your Youtube page, easily accessible to anyone interested. You can make this even more effective by segmenting your testimonials in different playlists. These video testimonials can also easily be repurposed as video ads that you promote on youtube.
6/ AdvertisingAll of the testimonial material that you have created for the above platforms can easily be reused and adapted for paid advertisements on social media and internet platforms. They can be featured in email campaigns, blogs and if you have the budget, even television advertisements. Make the most of the testimonials that you collect, both written and filmed- chopped, changed and manipulated, one video can be used successfully on multiple platforms in different ways.
There are other platforms such as Snapchat and Periscope to utilise in sharing testimonials, but for now, make sure you are maximising your impact on the above 6 platforms before spreading yourself out too thin.
If you have any questions, or would like more advice on posting and sharing successful content, don’t hesitate to give us a ring on 01189 100 012 or drop us an email on info@digity.co.uk.