The Digity Team have recently been working on an exciting new site for Cubic Interactive, who develop, configure and supply a renowned project management software, Rapport3, specifically for the architecture, engineering and construction industry.As a Digity client, Cubic Interactive work with our team regularly, discussing marketing strategy, blog and press release content, case studies, social media and email campaigns. With their site not having been updated for a couple of years, it was decided that a website refresh and re-write would better represent their business and the message they want to get across to potential customers.Whereas their old website focused on selling individual software modules, their new site sells their software as one large software product, which includes all the features, updates and plugins available. Transforming how Cubic Interactive packaged and marketed their services has made a huge difference to the type of enquiries they have been receiving; they now get a lot more interest from larger companies looking to invest in extensive project management software, rather than smaller companies with minimal budget.At Digity we understand how the message you get across online is pivotal to attracting the right customers to make your business successful. Receiving enquiries from a few ideal customers will be a lot more lucrative to your business (and less time and resource consuming) than getting interest from a huge number of irrelevant sources. Our team are experienced in combining web design, content messaging, SEO, adwords, social media and email creation to form the perfect marketing strategy targeted to the customers or clients that your business thrives on.If you are interested in creating a more targeted marketing campaign or are considering a website refresh, don’t hesitate to get in touch with our team on 01189 100 012 or drop us a message at info@digity.co.uk.