Assessing Demand for the Keywords You're Targeting
Welcome back to our SEO series geared toward business owners who want to get the most out of their online presence. In this blog, we will focus on how to assess the demand for the keywords you're targeting. Understanding the demand can help you gauge the potential for attracting more traffic and customers. Let's get started, here is what you need to know:
Understand Search Volume
Search volume refers to the number of times a keyword or keyword phrase is searched over a given period. Google's Keyword Planner and other SEO tools can provide you with this data. High search volume usually indicates high demand. However, this doesn't always mean the keyword is right for your business. Consider factors like relevance and competition.
Look at Trends
Keywords are not static; their popularity can fluctuate based on various factors like seasonality, news, and more. Tools like Google Trends can show you how interest in a keyword changes over time. This can help you target high-demand keywords when they are most relevant to your audience.
Analyse Competition
Knowing the search volume isn’t enough. You need to see who else is ranking for your targeted keywords. Analysing the competition can give you insights into how hard it will be to rank for a particular keyword. It will also reveal strategies that successful competitors are using, which you can adapt for your business.
Commercial Intent
While high search volumes for keywords are often appealing, it's crucial to consider the commercial intent behind these searches. Commercial intent refers to the likelihood that a search query will lead to a transaction or conversion. In simpler terms, it helps you understand if someone searching for a particular keyword is just browsing for information or is ready to make a purchase.
Types of Commercial Intent:
Informational Intent: Users are seeking information but aren't necessarily ready to buy. For example, someone searching "how to fix a leaky faucet" is likely looking for a guide, not a plumber service immediately.
Navigational Intent: Here, users are searching for a specific website or page. If someone types in "Digity blog," they want to find the blog section of Digity's website.
Transactional Intent:
This is the golden keyword category for businesses. Users are ready to make a purchase or perform an action. Keywords like "buy winter boots online" or "best digital marketing services near me" usually signify high commercial intent.
Focusing on keywords with high commercial intent can significantly impact your ROI. Without it, you risk spending resources to rank for a keyword that brings in thousands of visitors, only to find out that none of them are interested in making a purchase. Your bounce rate will skyrocket, and conversions will be minimal, making your SEO efforts futile in terms of business growth.
Take Advantage of Digity’s Expertise
Still wondering how to get started?
Digity offers a free audit and recommendations report to new potential clients. We help you assess the demand for your targeted keywords and provide you with a strategic roadmap. Get in touch with us today!
Let's Elevate Your SEO Success!
At Digity, we believe in collaborative efforts to craft the ideal SEO strategy tailored for your business. Our digital marketing experts are keen to explore your needs and the opportunities awaiting you.
Book a complimentary call with us today!
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