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Why Identifying High-Search Volume Keywords Is Essential for Your Business's SEO Success

Today, we're going to delve into a critical aspect of SEO (Search Engine Optimisation) that all business owners should know about: the power of focusing on keywords that receive a lot of searches. Whether you aim to get more visitors to your website, want to increase your online presence, or simply want to make sense of how search engines work, you've come to the right place. Let’s break it down!

What Do We Mean By "High-Search Volume Keywords"?


Before we dive into why this is important, let's clarify what we're talking about. When we say "high-search volume keywords," we mean phrases that people frequently type into search engines within a certain period. This is an important factor for SEO experts, as it can tell you how much potential traffic a specific keyword could generate for your website. In simple terms, the more often a keyword is searched, the more visitors you could potentially get.

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Boost Organic Website Visits


The main objective of SEO is to bring in more organic (unpaid) traffic to your website. By aiming to rank for keywords that many people are searching for, you're essentially putting out a welcome mat for a larger pool of potential customers. Did you know that the first five organic search results on Google get nearly 68% of all clicks? So, being visible for high-search keywords can significantly bump up your website visits.

Maximise Your Return on Investment (ROI)


SEO takes time and effort, so you want to make sure it's worth it. By targeting keywords that many people are searching for, you're more likely to see your efforts pay off. More traffic usually means more potential customers, especially if your website content is relevant and valuable to the visitor.

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Beat the Competition


In today's digital marketplace, competition is fierce. If your competitors are showing up for popular search terms and you're not, you're missing out on potential business. By ranking for these high-search keywords, you not only grab back some of that audience but also position your brand as an authority in your field.


Leveraging Professional Expertise


Now, as you understand the gravity of ranking in keywords volume, you might wonder, "Where do I start?" or "How can I effectively harness this potential?" At Digity, we've got you covered! We recently introduced a free audit and recommendations report for potential new clients. This comprehensive assessment allows us to delve deep into the current state of your website. Not only do we focus on the keyword terms you aim to rank for, but we also identify other noteworthy terms to consider. Furthermore, we take it up a notch by analysing a couple of your competitors. Our insights can provide you with a clear roadmap and competitive edge in your digital journey.


Let's Elevate Your SEO Success!


At Digity, we believe in collaborative efforts to craft the ideal SEO strategy tailored for your business. Our digital marketing experts are keen to explore your needs and the opportunities awaiting you.


Book a complimentary call with us today!

This blog post was written by:

Lucy Mwangi • Sep 20, 2023

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