🔎 Today let’s look at the ‘Protocol’. This is the part of the URL that accesses resources online. Hyper Text Transfer Protocol (HTTP) essentially creates a pathway of communication between the server and the web user. 

So, why should you add an ‘S’ to the end? 🤔 When a customer is browsing your website using an HTTP web page then data is passed on in cleartext; meaning it can be read 👥🔓. For businesses, especially e-commerce, you want your customers’ sensitive information to be securely protected. Therefore, it is important to update your HTTP protocol by adding an ‘S’ (Secure) to create HTTPS instead. Here’s why: 

HTTPS uses an encrypted code known as Secure Sockets Layer (SSL) to secure the data that is being transmitted, to make it harder for hackers to figure out 🔒. Ensuring your website domain name has HTTPS tells your customers that your site is secure, trustworthy and gives your business credibility ✅. 

An additional bonus to HTTPS is that it loads pages much faster than HTTP. It already knows that the data is secure so it does not need to filter the website information. After all, it’s 2020 - no one has time for slow loading pages! ⏰