The first part of this project involved creating a new logo and branding for ICS Global. The concept of the original logo was maintained, with the rounded shape signifying worldwide services. However, the new logo is more recognisable and bright, with an established and professional feel, whilst the surrounding arrows indicate the nature of the import and export trade.

As a website that needed to host a large amount of in-depth content, the tone was an essential part of the project to get right. Reading paragraphs of what could be considered 'dry' and complex content can be overwhelming if not written in a succinct, accessible tone, so we decided to emphasise a personal feel to the site. With ICS Global a consultancy and management service run by solely Ian Simmonds and his network, we have written the site from his perspective, with sections such as How I Work and My Background.

"It was great working with Digity. They offered a fantastic collaborative approach - I felt listened to but also challenged when needed. The website has already proved itself as a superb selling tool for obtaining new clients." - Ian Simmonds

The most eye-catching aspect of this site is the movement that features on each page. From the large stunning video header to the interactive buttons and hover areas, the ICS Global website epitomises the motion and movement that is integral to the import and export trade. This represents the fast-paced buzz of the trade industry.

To go alongside the innovative new website, we created new business cards for ICS Global, utilising spotUV, a clear, shiny coating which creates a luxury feel and a striking design feature.

Describing the whole project as "A seamless collaborative effort", our client was extremely pleased with the outcome of the website, which he feels legitimises the company in its own right, creating a more established platform for clients to get in touch. If you think that a new website, or improved online presence and marketing strategy could be of interest to your business, please don't hesitate to get in touch on 01189 100 012 or drop us a message at info@digity.co.uk.