A Successful Night at Exact: How Events Can Create Real Local Impact

We recently supported Exact Kitchens & Bathrooms with the promotion of their INSIDE: Meet the Experts event, held at their Wokingham showroom. The evening brought together local homeowners and trusted property professionals for a relaxed, informative event focused on home projects, renovations, extensions, kitchen design, construction and the local property market.

While the night itself was a great success, the impact of the event started long before guests arrived.

From social media content and paid social ads to email marketing, press releases and partner promotion, the campaign helped build awareness across multiple touchpoints. This gave the event a much stronger presence in the lead-up, helping Exact reach local homeowners, increase visibility and encourage meaningful interest before the evening took place.

The campaign also helped drive additional traffic to the Exact website, with around 5,000 extra visits to the kitchen page during the promotional period.

This is where events can become much more than a one-night activity.

When planned and promoted properly, they create opportunities to build brand awareness, increase website engagement, generate local interest and strengthen trust with the right audience.

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On the night, the Exact showroom was filled with homeowners speaking directly to experts, asking questions and exploring ideas for their own homes. The event created a valuable space for conversations that may not happen through digital marketing alone.

For businesses, this kind of activity can help bridge the gap between online visibility and real-world connection. It gives people a reason to engage, visit, enquire and remember the brand.

The success of the Exact event showed how powerful a joined-up approach can be. By combining creative content, social media, email marketing, PR, paid promotion and in-person experience, the campaign supported the event at every stage - from awareness and registration through to attendance and follow-up content.

At Digity, we help businesses create campaigns that work across every touchpoint, making sure activity feels connected, purposeful and built around clear goals.

Whether it is launching a new service, promoting an event, increasing local awareness or encouraging more people to engage with your brand, the right digital marketing strategy can help turn a single moment into long-term marketing value.

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