We were recently approached by Olu Odeniyi, President of the Maidenhead Chamber of Commerce, about running an event together to help inspire members regarding online advertising. The discussion progressed and naturally Google came up in conversation. One thing led to another and soon we had arranged for us to host a session, led by Google at their office in central London.
The theme was focused on Google Adwords and this masterclass workshop was a full-house and a fantastic event, looking at optimisation skills and introducing unique business opportunities.
12 business owners joined the session to ask questions and learn how to grow their business through AdWords marketing. Two experienced members of Google's staff led the session, helping the applicants develop their own individual AdWords plan for their business.
From situational advertisements, optimised websites and micro-moments to video content and AdWords email marketing , the workshop was extensively diverse and comprehensive. Some headline stats which came out of the session were:
As a Google Partner, we can’t wait to organise more exciting business events, sharing our knowledge and expertise to help improve your business success.
What better way to sell gorgeous products than on a beautiful, sleek and modern website?
Home by Rachel provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.
With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.
At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.
This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.
Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!
Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.