Digity host AdWords Masterclass at Google, London
We were recently approached by Olu Odeniyi, President of the Maidenhead Chamber of Commerce, about running an event together to help inspire members regarding online advertising. The discussion progressed and naturally Google came up in conversation. One thing led to another and soon we had arranged for us to host a session, led by Google at their office in central London.The theme was focused on Google Adwords and this masterclass workshop was a full-house and a fantastic event, looking at optimisation skills and introducing unique business opportunities.12 business owners joined the session to ask questions and learn how to grow their business through AdWords marketing. Two experienced members of Google's staff led the session, helping the applicants develop their own individual AdWords plan for their business.
From situational advertisements, optimised websites
and micro-moments to video content
and AdWords email marketing
, the workshop was extensively diverse and comprehensive. Some headline stats which came out of the session were:
- 64% of the UK population has a gmail account - and you can advertise via gmail
- Google adwords reaches 90% of the UK population
- YouTube has a new app for advertisers call YouTube Director - definitely worth a look to help create new ads
As a Google Partner, we can’t wait to organise more exciting business events, sharing our knowledge and expertise to help improve your business success. Get in touch on 01189 100 012 or drop us an email at wokingham@digity.co.uk or brighton@digity.co.uk for bespoke advice and inspiration from our experts.
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