For many business owners, the day will come when you start to seriously consider the next chapter — whether that's stepping away completely, passing the business on, or preparing for sale. Whatever your long-term vision, one thing is certain: the value of your business isn't determined solely by its current revenue or client list. It's also about its potential. From a marketing perspective, your strategy plays a pivotal role in that perceived value. Buyers are looking for businesses that aren’t reliant on the founders or directors for growth. They want structure, momentum, and clarity — a business that functions like a well-oiled machine. That's where marketing becomes a key asset, not just an activity. Marketing as a Value Multiplier If you’re looking to maximise the sale price of your business, your marketing needs to do more than generate leads — it needs to demonstrate that the business has long-term growth potential baked in. That means: Clear messaging A consistent brand presence Proven lead generation channels Marketing assets and systems that anyone can pick up and run with I'll now break that down into actionable areas:

If your business doesn't yet have a Google Ads account, now could be a great time to get one. At the time of writing, Google are offering to match your spend in the first 60 days with free ad credit up-to £1,200 . This offers incredible value so if you're thinking of running ads to get 2025 off to a great start, we should talk ASAP as we can help set-up and manage your campaigns to drive traffic and interest in your products/services. At Digity we run ads for a wide variety of clients including kitchen showrooms, wedding venues, commercial cleaning, marketing services, acoustic panels and many more products/services... Our team can help identify the words to target and effectively buy clicks from, tracking what happens next and reporting on the impact of these campaigns. If you'd like to find out more, get in touch ASAP and take advantage of this fantastic opportunity:

National Awareness Days on social media: waste of time gimmick or potential marketing opportunity?

One really great question a client asked recently got us thinking… Are people favouring AI search over traditional search engines like Google, and should they switch their focus to optimise for AI search instead? Here’s what we concluded...

As part of my work with the Berkshire Careers Hub, I recently spoke to careers leads from schools across the region. Read on to find out more...