Digity Team News.

If your business doesn't yet have a Google Ads account, now could be a great time to get one. At the time of writing, Google are offering free ad credit up-to £710* . This offers incredible added value so if you're thinking of running ads to get 2025 off to a great start, we should talk ASAP as we can help set-up and manage your campaigns to drive traffic and interest in your products/services. At Digity we run ads for a wide variety of clients including kitchen showrooms, wedding venues, commercial cleaning, marketing services, acoustic panels and many more products/services... Our team can help identify the words to target and effectively buy clicks from, tracking what happens next and reporting on the impact of these campaigns. If you'd like to find out more, get in touch ASAP and take advantage of this fantastic opportunity:

We're delighted to announce that we've officially partnered with Leadinfo to offer visitor tracking software to our B2B focused clients. What is visitor tracking software? Well it does what it says on the tin by tracking and identifying visitors (at a company level), you attract to your website. For example, if you had it on your website and I visited, you could see that someone from 'Digity' has been on the website. You can see what pages I've looked at, how long I spent on each one and even, how I found your website in the first place i.e. Google ad, organic link, LinkedIn etc. Unfortunately it can't tell you 'Chris Lunn' has been on but this system does help highlight some key people via LinkedIn for you to reach out to.  Watch this short video to find out more:

Hashtags used to be one of the go-to tools for getting noticed on social media. But things have changed. Instagram’s latest algorithm updates show that hashtags just aren’t as powerful as they once were. So, what’s going on? And what should you be doing instead to get seen by more people online? Let’s break it down. 

Imagine having an employee that worked 24/7, helped your business grow, dealt with customer support, attracted new team members and more... all for less than the Living Wage.

For many business owners, the day will come when you start to seriously consider the next chapter — whether that's stepping away completely, passing the business on, or preparing for sale. Whatever your long-term vision, one thing is certain: the value of your business isn't determined solely by its current revenue or client list. It's also about its potential. From a marketing perspective, your strategy plays a pivotal role in that perceived value. Buyers are looking for businesses that aren’t reliant on the founders or directors for growth. They want structure, momentum, and clarity — a business that functions like a well-oiled machine. That's where marketing becomes a key asset, not just an activity. Marketing as a Value Multiplier If you’re looking to maximise the sale price of your business, your marketing needs to do more than generate leads — it needs to demonstrate that the business has long-term growth potential baked in. That means: Clear messaging A consistent brand presence Proven lead generation channels Marketing assets and systems that anyone can pick up and run with I'll now break that down into actionable areas:

Yoga and mindfulness for children - Helping every mind feel peaceful

National Awareness Days on social media: waste of time gimmick or potential marketing opportunity?

One really great question a client asked recently got us thinking… Are people favouring AI search over traditional search engines like Google, and should they switch their focus to optimise for AI search instead? Here’s what we concluded...